<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
0003310173
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
000331
</DATE>
<TDATE>
Friday, March 31, 2000
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
SPT; SPORTS
</SECTION>
<PAGE>
1S
</PAGE>
<ILLUSTRATION>

</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 2000, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
IN SEARCH OF SOMETHING COMPLETELY DIFFERENT
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
Let's try the barber. Surely the barber is safe. Let us go into the small
barbershop in Flint and ask the question.

"Do you know Mateen Cleaves?" we ask. "We're doing a story on Mateen Cleaves
and we were wondering-"

"Sorry, I already did three interviews this morning," the barber says, dipping
his combs into a jar of liquid. "I'm too behind now in my customers. Try the
pharmacist."

We go to the drugstore. There is the pharmacist, an older man, who looks like
he has been here a long time -- at least since Cleaves was born. Promising, we
think.

"Don't mean to interrupt you," we say, "but we're doing a story about Mateen
Cleaves, and we're looking for a fresh angle-"

"Mateen again?" the pharmacist says, washing his hands. "Listen. I already
told the story about his first bottle of cough syrup, and the time his mother
bought him those eye drops, and that cute little incident with the Ace
bandage."

"Already told it?" we say.

"To the three reporters who came in yesterday."

"Yesterday?"

"Try the bike shop," he says.

We try the bike shop. We ask for the owner. He emerges from the back, wearing
a Michigan State T-shirt.

"Sorry to disturb you," we say. "We're doing a story about Mateen Cleaves, and
we're looking for interesting anecdotes from his childhood, things that will
give us a clue to his spectacular skill and electric personality."

The man scratches his head.

"Didn't I just talk to you guys?"



The leader from Flint

There is a problem. Here is the problem. Now that Michigan State has returned
to the Final Four, everyone wants more Mateen Cleaves. Where'd he get that
attitude? Where'd he get that smile? How can he be such a leader? More Mateen.
More Mateen. But there are only so many sources. And they are all in Flint.

So, in the past few months, there have been feature stories about Mateen --
and the other Flintstones -- quoting Mateen's former Flint coaches, his former
Flint teachers, the guys who run a Flint community center, the folks in a
grocery store, members of his church.

There are comments from Northern High School students, and Jamison Elementary
students. An attorney who once sponsored a youth team that Mateen played on
was quoted as saying, "We're very proud of him."

A sponsor?

Is there anyone left? Cleaves' basic story is well known: Comes out of Flint,
is runner-up Mr. Basketball in high school, picks MSU when other stars are
picking Michigan, arrives with great fanfare, then stumbles, then comes back,
then leads his teammates to a Final Four, then weighs going to the NBA, then
decides he likes it too much here, comes back for his senior season, gets
hurt, wills himself to recovery, leads his team to the Final Four again.

But that's just a bio. Basic stuff. Now that he's the biggest name at the Big
Dance, reporters need more background, more history, more color. Details. We
need details.

Good luck trying to find a new one.

"Have you been interviewed yet about Mateen?" we ask his sixth-grade teacher
in Flint.

"Twice," she says. "Try his fifth-grade teacher."

"Three times," says his fifth-grade teacher. "Try third grade."

"Six times," says his third-grade teacher. "Try kindergarten."

We go to his kindergarten teacher.

"More reporters?" she says.

Hmm. Is there anyone in Flint who hasn't been interviewed? Certainly not in
Cleaves' family. His mother -- who is at every game, cheering like mad -- has
been interviewed more times than Hillary Clinton. His father. His uncles and
aunts. His cousins. You name it, they've been quoted.

Pretty soon, they're going to change the name of that Michael Moore
documentary. It's going to be called "Mateen and Me."

"So you say you delivered newspapers to Mateen's house?" we ask a kid on a
bicycle.

"Yeah," he says, "like I was telling Sports Illustrated.... "



The road to Indy

This is the problem when you become the biggest player in the biggest games in
the biggest tournament in your sport. No one is satisfied with the simple
story anymore. Everyone wants to find a new angle. A new approach. They all
want something original -- even if all the material has been used up.

"Is this where Mateen used to buy his comic books?" we ask the owner of the
stationery store.

"I'm not talking to the press anymore," he says.

"Why not?"

"I've been burned."

Forget it. We know Mateen's talent. We know his love for Flint. We know his
affection for his hometown teammates, Morris Peterson and Charlie Bell. We
know his devotion to his mother. We know he takes over the locker room and
gives halftime speeches. We know he deliberately throws high alley-oops to
freshman Jason Richardson, just to see if he can get them. His favorite food?
His favorite movie? His favorite dog?

All been done. By Saturday's game, every stone will be unturned. Every fifth
cousin will have gotten a call. People will take credit for his shooting, his
dribbling, his attitude, his dental work.

What can you do? This is what happens when you come from a town that you are
proud of, that is proud of you, that you wear on your arm in a tattoo ...

...a tattoo?

We run to the tattoo parlor.

"Hi, guys," says a man wielding a needle, "you wanna talk about Mateen?"

"You know him?"

"Sure," he says. "You want the stuff I told CBS, or the stuff I told ESPN?"

"Never mind," we say.



Contact MITCH ALBOM at 313-223-4581 or  albom@freepress.com. Listen to "Albom
in the Afternoon" 3-6 p.m. weekdays and "Monday Sports Albom" 6:30-8 p.m.
Mondays on WJR-AM (760).
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<DISCLAIMER>
THIS ELECTRONIC VERSION MAY DIFFER SLIGHTLY FROM THE PRINTED ARTICLE.
</DISCLAIMER>
<KEYWORDS>
COLLEGE;BASKETBALL;MSU;MATEEN CLEAVES;COLUMN
</KEYWORDS>
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