<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
8901100471
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
890309
</DATE>
<TDATE>
Thursday, March 09, 1989
</TDATE>
<EDITION>
METRO EDITION
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1D
</PAGE>
<ILLUSTRATION>
Photo STEVEN R. NICKERSON
</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>
SEE ALSO METRO 1D
</MEMO>
<COPYRIGHT>
Copyright (c) 1989, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
KEITH MORELAND TAKING TO TIGERS
AFTER MANY STOPS, WANTS THIS TO BE LAST
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
LAKELAND, Fla. --  If you cut him, he says, he will bleed burnt orange.
Texas colors. Go Longhorns. Once upon a time, it was Saturday afternoon on the
college football field, and 90,000 fans were  roaring for him to knock the
nasty out of those boys from Oklahoma. Or Baylor. Or Texas A&M. Push em back,
shove em back -- aw hell, just break their legs. "There is nothing," admits
Keith Moreland,  "quite like Texas football."

  He smiles at the memory. Kickoffs. Bowl trips. Those were the days when
sports, for him, were pure glory. Before he chose baseball. Before all those
trades. Before a  phone call would send him packing across the country, to
Philadelphia, to Chicago, to San Diego.

  To Detroit.
  On Wednesday, Keith Moreland put on his new Tigers uniform and batted
cleanup in  an exhibition game against Kansas City. He is 34 now, a
right-handed power hitter, a guy who once won a World Series and who once
played in a lightless stadium and once had to endure a chicken as his  team
mascot. Were he British, one might call him "well-traveled." But if there is a
brake pad on his career, he would like to hit it now, please, here, on this
veteran baseball team with the white-haired manager. He has seen enough.
  "Being traded to Detroit from San Diego was like a blessing for me," he
says, leaning against his locker. "The guys here are my age, the attitude is
great, and it's  a team with baseball tradition. They've been playing in
Detroit for what, almost 100 years?
  "I don't want to knock San Diego, but it wasn't much fun trying to play in
the middle of the desert, with  10,000 fans in tank tops and bikinis, just
came in off the beach, and don't give a bleep whether you win, lose, or draw.
I've never played in a place where if New York, San Francisco or LA came into
town, there were more fans rooting for them than there were for us!"
  He shakes his head and removes his cap to inspect the old english D on the
front. To his right is Jack Morris. To his left is  Alan Trammell. This, he
likes. This is good.
  "Besides, the Detroit Tigers are responsible for the most trouble I ever
got into in high school," he says. "I was listening to them play St. Louis in
the World Series in 1968. I had a radio hooked up to my ear. The teacher
walked by and saw the cord, and sent me to the principal's office.
  "Got chewed out real bad."
  So maybe Detroit owes  him one. Although it is hard to believe that a
transistor radio was the biggest trouble Bobby Keith Moreland encountered in
high school. After all, he was a star quarterback in a state where football
is religion, a fair-sized, red-headed jock in a place where entire towns shut
down for the Friday night games -- and where the words "right- handed hitter"
refer only to the arm with which you smash the fullback.
  "I was pretty heavily recruited," says Moreland, who didn't even play
baseball back then, and whose 6-foot frame still leans toward the thickness of
the secondary. "I visited Oklahoma,  LSU, Army, Arizona State. But all I
really wanted to do was play for Texas and Darrell Royal. That's all any Texas
kid wanted back then. I was kind of disappointed they weren't recruiting me.
  "Then,  after Christmas break, I was in class and they got me out and
there was Pat Patterson, the defensive coordinator for Texas. He said he was
interested. I said 'Are you willing to offer me a scholarship?'  He said he
thought so. I said, 'I accept.' Right there in the hallway. That was that."
  Finally, a Longhorn. Jackpot! Go Texas. He was called up his freshman
year. He started the next two seasons  as monster back (sort of a roving
safety). Played in the Cotton Bowl against Bear Bryant and Alabama. Scrimmaged
with the likes of Earl Campbell, Roosevelt Leaks, Jerry Sizemore and Doug
English. Laid  licks on guys named Chuck Foreman and Tommy Kramer and Greg
Pruitt. Geez. After that, hitting a baseball must have seemed . . . serene.
  Nonetheless, he took to it naturally. Made the Texas baseball  team and
was an All-America his very first year. "I just played it for fun," he says.
But when, during his junior year, in a football game against Oklahoma, he was
clipped and tried to brace himself  with his left arm and it gave way
underneath him, fracture, out for the season -- he turned to baseball
full-time. He got drafted by the Phillies, and never looked back.
  Well . . . maybe once or  twice.
  Most athletes find that glory comes in increasing doses. The higher you
go, the more wonderful everything gets. But for Moreland, the peak came in
college, and the years that followed were  almost anticlimactic. He had been
on national television, big time college football, a hometown hero, and
suddenly, here he was, a minor league ballplayer in Spartanburg, South
Carolina, getting paid  to play in ballparks that "weren't as nice as my high
school football field."
  In a way, reality has been setting in ever since. Moreland played 10 major
league seasons -- as a catcher and first baseman -- never became an All-Star.
"Never will," he admits. He did not turn around the Chicago Cubs, as some had
hoped. He did not mature the San Diego Padres, as some had expected. Which is
not to  say he hasn't had his highlights. After all, he does have a World
Series ring; he was a clutch bat for the 1980 World Champion Phillies. And he
twice hit over .300 for the Cubs, and had 27 home runs  in 1987.
  But baseball is a business, you hear that all the time, and Moreland has
run smack into it every time he calls the moving vans. He has now played on
both coasts, and in both leagues. He  liked Philadelphia, but they dealt him.
He liked Chicago, but they dealt him. He did not like San Diego, and last
year, he told a reporter he would not play more than another year.
Fortunately, they  dealt him, too -- along with third baseman Chris Brown for
Tigers pitcher Walt Terrell.
  "Were I still in San Diego now, this would be my last year," Moreland
says. "They just weren't into baseball  there. It was so depressing. Walking
into Jack Murphy Stadium was like walking into a spring training 'B' game."
  He rubs a fist through his shock of red hair and gazes around the
clubhouse. This  -- a veteran Tiger team whose fans trek to Florida
religiously for spring training -- is more his style. He feels younger
already. Suddenly he is talking about another two years. Suddenly he is
talking  about contributing every day, "taking an oath to win if they want me
to."
  The Tigers will be happy if he just strokes one now and then down the
leftfield line. Desperately short of right-handed hitting the last few
seasons, Sparky Anderson is hoping that Moreland's clutch bat will be for
real. "That's what I'm here for," says Moreland, who will play first base or
be a DH. "If there's two outs,  I can get the hit. If there's a man on third
and less than two outs, I'm gonna get that sucker in. I am a situation
baseball player."
  And he is a realist, one who feels that maybe this time, his  ship has
come in. He entered baseball via culture shock. Perhaps, he'll get to leave it
with style.
  He grabs his glove and makes his way to the door. His gait is heavy,
like the walk back to the  huddle. "I moved back to Texas, you know," he says.
"That will always be my home. Besides, my daughter's a teenager now. She's a
cheerleader in high school."
  "Has she started dating the quarterback?"  he is asked.
  "She better not be!" he says, laughing. "At least not yet." He pounds his
glove happily, as if it's first and 10 all over again.
</BODY>
<DISCLAIMER>

</DISCLAIMER>
<KEYWORDS>
KEITH MORELAND;INTERVIEW;DTIGERS;AGE;BIOGRAPHY

 

 BIOGRAPHY;KEITH MORELAND;BASEBALL;DTIGERS
</KEYWORDS>
</BODY.CONTENT>
