<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
8901110398
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
890315
</DATE>
<TDATE>
Wednesday, March 15, 1989
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1D
</PAGE>
<ILLUSTRATION>
Chart
</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1989, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
COACH FRIEDER IS LEAVING U-M,
AND HE'S STILL A MYSTERY MAN
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
He worked here under a cloud of suspicion. He leaves much the same way.

  Nobody really knew Bill Frieder. Oh, they knew he could get basketball
players, knew he could out-hawk and out-visit  and out-telephone almost any
coach in the country until the kid finally said, "Yes, you want me, I'm
coming." And they knew he could win games. He could harness the likes of Roy
Tarpley and Gary Grant  and Terry Mills and make winners -- if not always
champions -- out of them.

  But the thumping deep inside Frieder was always a bit of a mystery. We
knew there was a basketball in there. What else? Was it greed? Was it
obsession? Was it ego? Here was a frenetic ball of human energy, a teenage
fruit market hustler, a guy who carried boxes of statistics around in college,
a coach who knew the recruiting  highways in his sleep -- so often he would
drive 50 miles to see some high school kid jump center.
  But who was Frieder looking out for all that time? The school? His
players? Himself? Now we are  told, that on the lip of Michigan's entry into
the NCAA tournament, he has accepted a job at another school, Arizona State,
and will be named coach there this morning -- flying there, in typical
fashion,  on a last-minute flight -- the same morning his players are flying
to Atlanta to prepare for Round 1 of the world's biggest basketball
tournament. How could he do this? How could he do it now? How could  he leave
his players high and dry, crushing their spirit at the moment they need him
the most?
  The players? The school?
  Himself?
  I have no comment on that until I talk to the man himself," said Bo
Schembechler, athletic director and football coach and, when this thing is
finally figured out, probably one of the reasons Frieder left. Let's face it.
Working for Bo is damn tough,  especially if you even contemplate bending the
rules. Frieder's terrific recruiting success has not been without its
skeptics, and you can bet Schembechler, when he took the AD job, let Frieder
know  the law of the land: We do not cheat. We do not bend. We do not do
anything that might embarrass the university.
  On top of that, Frieder, who has been head coach since 1980, may well have
felt like  a second banana at Michigan, forever in the shadow of Bo's football
success. In most fans' minds, Bo is the shining knight, the iron-jawed
champion of college athletics the way they should be. Frieder,  by comparison,
seems thin and almost devious. Despite his teams' success (two Big Ten titles,
a National Invitation Tournament championship), his behavior at times -- like
proposing a $500 bet this season  that U-M would lose to Illinois -- has
appeared childish by contrast. When Bo turned down Texas A&M seven years ago,
it was hailed as a testament to his devotion and dedication. When Frieder
became embroiled  in a similar controversy last season with Texas, he came
away only with a soiled reputation and a black eye in the media.
  And then there is this image of "good recruiter, lousy coach." Frieder
appeared  on a radio talk show recently, and before the caller even got the
question out of his mouth, he had the answer.  "I think if you look back on
the records, you'll see that only Indiana has won as many  Big Ten titles in
the time I've been here. . . . We don't have to defend out tournament success
to anybody. . . . I'm proud of these kids."
  Perhaps he got fed up with all  that. Perhaps he grew tired of defending
himself. Be honest. Any reputation is hard to shake, and his was not going to
change much in this state unless he took U-M to the Final Four -- which does
not seem likely this year.  Most long-time observers of his team know his kids
do not play with the concentration or dedication needed for a championship.
Mills. Robinson. Rice. Higgins. "How much better can the talent get?" skeptics
 asked. So it must be the coaching, right?
  Maybe Arizona State is a clean slate. Maybe from that desert vantage
point, they look only at his numbers --  which are excellent -- and not at his
failures.  Maybe he left because, like many of us, he simply wants to be
appreciated more. But he does so at a time when his actions -- regardless of
motive -- can only be construed as selfish.
  His players?  His school?
  Himself?
  Now, understand this. Bill Frieder is not a bad guy. He is not an evil
guy. But he has his own way of doing things, and he rarely lets on to anyone
his truest motives.  He has had troubles at Michigan that have not been
reported. He has shielded players from the media, and tried to control
information flow. It is not fair to speculate -- until he speaks -- whether
his  reasons for leaving are purely emotional, financial or professional. I
will bet you they are private. I'll bet we don't know the half of them. And
I'll bet you, when he does speak, many of us will not  believe him.
  This much is certain: To do this at this time of the year, the day the
Michigan team is flying to Atlanta, does not show much concern for the kids he
recruited. Couldn't this have waited  until after the tournament? Hasn't this
team endured enough questions during the regular season? Frieder, apparently,
wasn't even Arizona State's first choice. He became so only after Purdue's
Gene Keady  turned them down. Is he in that much of a rush to leave?
Michigan's success in this tournament was already questionable: How will they
play with a substitute coach (if they use one) or with Frieder (if  he stays),
 knowing he is gone as soon as they lose a game?
  Maybe Arizona State wanted to announce it today. Quick. Fast  Encourage
their incoming recruits. So what? Frieder owes something to the  Wolverines
players, the kids he hounded day and night, promising them a great experience
at Michigan. If he wrote them letters as early as eighth grade, the least he
could do is shield them from this  kind of trauma until the season is over.
  But then, they are not his players anymore. Should he be allowed to coach
the team through the tournament? Schembechler said he would have to think that
 one over. The sentiment will be no, cut him loose, if he doesn't want us, we
don't want him. But will that help or hurt the Wolverines players in the long
run?
  It's one of a dozen questions now.  Was he trying to escape something? Did
he have some conflicts with Bo? Was this simply a case of better money, better
job?
  He never let on. You never figured he would. I asked Frieder just a couple
 of days ago about this whole Arizona State thing. "I'm not gonna talk about
that during the season," he said. And he laughed that cackle of laugh. To be
honest, I never knew if he was laughing with us,  or at us.
  I guess most of never will.
FRIEDER AT MICHIGAN
SEASON    RECORD  BIG TEN  IN TOURNAMENT PLAY
1980-81    19-11  8-10 (7th)  2-1 in NIT
1981-82    8-19  7-11 (tie 7th)
1982-83    16-12  7-11 (9th)
1983-84    24-9  11-7 (4th)  5-0, NIT champion
1984-85    26-4  16-2 (1st)  1-1, NCAA
1985-86    28-5  14-4 (1st)  1-1, NCAA
1986-87    20-12  10-8 (5th)  1-1, NCAA
1987-88    26-8  13-5 (2nd)  2-1, NCAA
1988-89    24-7  12-6 (3rd)  * 
Totals   191-87  98-64   12-5
</BODY>
<DISCLAIMER>

</DISCLAIMER>
<KEYWORDS>
BASKETBALL;COLLEGE;COACH;BILL FRIEDER;U-M
</KEYWORDS>
</BODY.CONTENT>
