<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
8701220107
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
870503
</DATE>
<TDATE>
Sunday, May 03, 1987
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1C
</PAGE>
<ILLUSTRATION>
Photo MARY SCHROEDER
</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>
SEE ALSO STATE EDITION 1C
</MEMO>
<COPYRIGHT>
Copyright (c) 1987, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
A TOOT OF  THE HORN FOR JACQUES DEMERS
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
Sometime this afternoon, I will drive to Jacques Demers' house and honk
the horn. And that should make two bikers in this city very happy. I am
talking about the two guys in leather jackets and  leather pants and spiked
hair and boots who stopped me outside Joe Louis Arena before the first game of
this Toronto-Detroit playoff series. This was all they wanted to know: "Did
you drive Jacques to  the game tonight?"

  And I said no, not this time.

  "Damn!" they said, groaning. "You gotta drive him, man! You gotta! You're
the good luck charm! Damn! Now what? Now we're gonna lose!"
  And I shrugged.
  And I went inside.
  And the Red Wings lost.
  So relax guys. I will honk. He will get in. I am not sure when my car and
the fortunes of the Red Wings actually became intertwined. I do know Jacques
Demers and I have now driven to five playoff games together and Detroit has
won all five, and now even Demers, who is not superstitious, is asking me what
time we're leaving.  And it has been great fun, and a little spooky. And it
will end today. No matter what.
  I will be honest; it is not without some regret. What began as a simple
interview on the way to Demers' first  Detroit playoff game -- and the column
that  got the bikers so worked up -- has turned into a sort of regular
appointment with this quixotic hockey coach, the way two buddies might meet
for breakfast  on Saturday morning, or car pool in from the suburbs. Bowling
night. Bridge night. The ride to the game.
  "You ready top go?" I say. 
  "I'm ready," he says.
  And six hours later they win.
  Not bad, huh?
  But there is more. In the last two weeks, I have done "the drive" with
Demers in Detroit, Chicago and Toronto. I have heard him talk hockey, weather,
his wife, the Kentucky Derby, airplanes, music, French, Greg Stefan and truck
driving. I have seen him joke with toll collectors. I have seen a Canadian
customs officer ask for his autograph. I have even parked in his Joe Louis
Arena parking spot. Once. Just to see what it was like. (The answer is: It is
near the door.)
  And I will tell you this: The guy is a great car-pool partner. He doesn't
play with the windows, he doesn't  tune to country music stations. He is also
very tough to figure out. You get the feeling you are carting around two men;
one a general who is in complete control, the other a baby leprechaun,
absorbing the human race with wide-eyed wonder.
  Take, for example, the first ride in from Windsor -- Game 1 against the
Black Hawks -- where we drove along the river and he suddenly said: "You know,
I love  water. It makes me calm. I like to stand by the hotel window and just
look out on it and see the Detroit skyline, and say, 'Tonight, over there,
there's gonna be a big hockey game.' "
  Or the time  in Chicago, when we drove through a rundown section of the
west side, dirt-poor, and Demers couldn't take his eyes off of it: "Look at
that. To live like that. . . . We have no right to complain. Jeez.  Look at
that."
  Before Friday night's Game 6  in Toronto, certainly the biggest game of
the season  so far, Demers told meto take a sudden right turn en route to
Maple Leaf Gardens: "Let's drive up Yonge Street. You'll see how beautiful it
is. . . . Look at all these shops. Wow."
  And yet, there was also the ride after he benched  Stefan, the team's No.
1 goalie. He'd told the media Stefan  "would not see the Leafs again" and he
asked what I thought, and, trying to be nice, I said he probably wished he
hadn't made that statement. And he said firmly: "No. I meant it. I still do.
We're all  big boys here. I'm the coach."
  So who's chipping in for the tolls here? Who's the real Jacques Demers?
The genteel French-Canadian who was unloading trucks before his first coaching
job? Or the  hard-line leader who said, "We'll be back for a Game 7" even when
the Wings trailed Toronto, three games to one?
  The answer is both. That is his magic, the secret of his success. Demers
can work  with characters without losing his own. He is never far from humble,
yet he will not permit his players the comfort of feeling second best. "No
excuses," he told them during Friday night's 4-2 victory.  "We have played 90
games this season. If you want to play 91, you better win this."
  He is at once charming and determined, blue-collar and sacre-bleu! I
cannot recall the last time a coach turned  on a city this much. Yet there is
no denying Demers is as big a Detroit star as anyone wearing skates and a
helmet. (This, by the way, has been another car subject: "I'm afraid people
are getting sick  of me," he says. "All these interviews. How much can I say?
Won't the people get sick of me? What do you think?")
  But remember this. Demers, 42, has transformed a hockey team that left
its fans  ashamed last season. He has  instilled pride and guts. And now it is
on the verge of the NHL playoff semifinals -- a round Demers reached last year
with St. Louis, considered far superior to these Wings  in pure talent. One
year? He did that in one year?
  How is it that Demers gets his men to play so well for him so quickly?
Some say it is because if you don't, you are gone. A peek at the Wings'
opening and closing season rosters will bear that out. So will Stefan's
benching, and that of Petr Klima Friday night. "These are the times you gotta
produce," Demers said fervently during a recent ride.  "The playoffs, there
can be no excuses. No, sir. Not now."
  Then he fished into his pockets.
  "Need change for the tunnel?" he asked.
  On Friday, before what could have been the season's  final game, I asked
Demers if he could even remember the season opener anymore.
  "Loss to Quebec, 6-1," he said, quickly. "I told the guys right then,
'This won't do. We can't have this.' "
  "Did you have any idea then you'd go as far as you have?"
  "Oh, yes," he said. "Even then I believed we would make the playoffs."
  Well, why not? Here is a man who was about to take a job as a computer
operator when a hockey coaching spot opened up. The son of a butcher who
wanted only enough to eat and who now lives quite well in the suburbs as a
Motown celebrity. An Inspector Clouseau  look-alike who figured his sport
would have to be his mistress, until he met his future wife (his second)
behind the desk at a hockey team office. Hey. Why shouldn't he be optimistic?
"So many good things  have happened to me," he will say. 
  He says it, on average, about once a day.
  "What happens when this ends?" I asked before Game 5.  "What will it feel
like?"
  "It's hard," he said. "The  day after your last game, you feel very sad.
You wake up lonely. It's like a dream that you don't ever want to end. But you
know it has to."
  He paused, and looked out the window. He asked me about  my travel
schedule. I rattled off a string of meaningless flights to places like Atlanta
and Louisville.
  "Boy, you got a great job, eh?" he said. 
  I have a theory about Demers' occasional language  bloopers: French works
differently than English. In French, you put  the object between the subject
and the verb. So "I see you" would be "je vous vois." Which in English would
be "I you see."  I think.  Unless I'm wrong. I was never good at French.
  Anyhow, maybe this is why Demers, a native of Montreal, has the occasional
spot of trouble with English, which has led to dozens of impersonations,  and
a few good laughs. 
  It is true, he can create some beautiful phrases. He once explained
himself to a Sports Illustrated reporter: "Everyone said when he gets to
Detroit he'll take a landslide,  but I think I've done a commandable job. . .
." 
  Huh? 
  He also once said: "They can recuperate a lot of pucks out there." And a
personal favorite, after a congratulatory note from Sparky Anderson:  "Isn't
that nice? He doesn't know me from Adams." 
  But OK. The malaprops are merely part of his charisma. So is the smile. So
is the camaraderie with his players, the way they all say, "Oh, Jacques,  you
know, he's . . . "
  And tonight, in a fever pitch, Oh, Jacques, you know, the charismatic
coach, will take his spot behind the bench for a game no one imagined when
this season began. Game 7.  Leafs vs. Wings. "We want to win for the fans, we
want to win for ourselves. I personally, you know, would like to win, too," he
said.
  And perhaps they will. But whatever the result, there is a sense that no
season  will be as sugar-coated for Demers as this one has been. There will
eventually be negative press. Eventually, criticism. History proves that
people get used to anything, even manna  from heaven. So surely the Detroit
fans will expect big results next season, and will find fault if they do not
arise.
  But tonight will be madness. Tonight will be pandemonium. Horns, crowds,
buzzers,  millions of hopes and dreams. So for now, a simple appreciation: for
the coach, and for the team he has put together. It is not easy to restore
lost pride. It is not easy to spin "straw" defeat into  "we can do it" gold.
Where were the Red Wings one year ago? Do you remember? When they drop the
puck tonight for Game 7,  it would not hurt to marvel at that distance.
  So listen up, bikers, wherever  you are. This is it. We're square. The
last lucky car pool. If the Wings can advance to play Edmonton, they certainly
don't need me or my wheels. But for now, I will throw some gas in, and pick
out a  decent radio station. And we'll see, we'll see. Playoffs mean different
things to different people. Victory. Heroism. But in a funny way, these, at
least for me, have meant something I didn't count on:  a mirror to a good
man's thoughts. Can I butcher some French here? It's only fair. Je vous
salute, Mr. Demers.
  And don't make me honk twice, OK?

  CUTLINE:
  Coach Jacques Demers led the  cheers when the Red Wings eliminated
Chicago,  four games to none, in the first round of the Stanley Cup playoffs.
</BODY>
<DISCLAIMER>

</DISCLAIMER>
<KEYWORDS>
COLUMN;DREDWINGS;JACQUES DEMERS;ANECDOTE;TRANSPORTATION;MITCH
ALBOM;Red Wings
</KEYWORDS>
</BODY.CONTENT>
