<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
8702110953
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<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
870904
</DATE>
<TDATE>
Friday, September 04, 1987
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1C
</PAGE>
<ILLUSTRATION>
Photo Color MARY SCHRODER
</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>
FOOTBALL '87: SECTION ONE;SPECIAL SECTION
</MEMO>
<COPYRIGHT>
Copyright (c) 1987, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
LIONS TAKE THE LONG WAY BACK
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
One question can tell you flat out whether  a quarterback has the right
stuff. One question,  above all the others, separates the sharks from the
fish, the guys who fire from the guys who just tickle  the trigger. One
question. And we are going to ask Chuck Long that question.

  In a minute.

  But first we are going to ask him this: Chuck, have you got everything?
Helmet? Pads? Shoes? Good. Because  it's time to go.
  He gets the long pants now. No more knee socks, no more little beanie, no
more walking hand in hand with kindly Detroit football fans, who look at his
blond hair and youthful expression  and sigh about what a fine quarterback
he'll be someday. Someday is here, Chuck. Hut one. Hut two.
  "WE WANT LONG! WE WANT LONG!"
  Remember that? All last year? Every coming defeat? Every dismal  fourth
quarter? Every sack of Eric Hipple?  "WE WANT LONG!" -- as he stood like an
innocent cadet on the sidelines? Well, now we got him. All 6-feet-4, 211
pounds. A full-fledged starter.
  And what  -- as they say downtown -- do we got?
  Is he the real thing? Well. What makes the real thing? Quarterbacks will
say you need a hell of a lot to play their position; talent, obviously, and
precision  and accuracy. Patience like Gandhi. Guts like Dillinger. Strength,
poise, the grit to withstand a bulldozing sack.
  But mostly you need . . . the personality.
  "There are lots of guys out there  with great arms and great bodies," says
Hipple, the quarterback whom  Long will eventually (if not already) replace.
"They're fast, they can throw 80 or 90 yards. But they never made it. They're
selling  cars or something. They didn't have it. It's the intangibles that
make the difference."
  This is true. And this is why we are here. His talent and toughness will
reveal themselves in nine  days, when  the season begins; but does Chuck Long,
24, have that profile? Can he answer that one big question?
  Here is a quarterback personality checklist -- five major characteristics
shared by the great ones.
  Let's check Chuck out.
1. I AM THE CENTER OF THE UNIVERSE
  Consider these images: Joe Namath with a bevy of girls. Bobby Layne in the
middle of the bar crowd. Johnny Unitas, crouched in the mud,  10 guys huddled
around him. A quarterback -- a great one, anyhow -- has to love to be the
center of things. No matter where. It has to happen. Come naturally.
  Now, of course, you can't just go up  to a young quarterback and ask him
whether  he fits this pattern. He'll say yes. It's too obvious. Ask him
instead, what his favorite moment in the game is.
  "I'll tell you," Chuck Long answers, without  hesitation. "You step up to
the line of scrimmage. You see a lot of guys moving, you hear a lot of
shouting, and then you call the play, and there's this split-second of
silence. It's right there. Just you. Center stage. You're in control. You're
all alone. You're on an island. Make the decision. That's my favorite part."
  He stops and grins; his eyes are far away. "I guess I've always liked that,
 being the center of attention. When I played baseball in high school, I
always pitched. With football, I began as a receiver, but I always wanted to
be quarterback. When I got the job, it just felt .  . . natural.
  "My junior year, we won the (Illinois) state championship. It was the first
time people I didn't know came up to me and said, 'Great job.' All of a
sudden, everywhere I go, I'm shaking hands."
  "Was it at all uncomfortable?" he is asked. "All those people around you?" 
  "Oh, no," he says, laughing. "I said, 'This is great. Is this what it's
like?'  I was addicted from then on."
  Center of attention.
  Check.
2. I AM NEVER RATTLED
  Few things in life rival the hellstorm of the quarterback on a pass play.
Try to imagine your house caving in as you attempt to change a  light bulb  --
and if you don't change it by the count of four, the ceiling comes down on
your  head. "That's where a lot of guys lose it," Hipple says, "the panic
throw."
  Yes. The difference between  great quarterbacks and good ones is the extra
second the former will remain calm, find the secondary receiver, allow the
chaos around him to shift to a more advantageous position. There is no room
for  fear. No room for impatience. No room for confusion. 
  "Tell us about that moment," we ask Long, disguising our purpose.
  "Well, as soon as you take the snap," he says, "nobody's where they were;
sometimes a hole splits open in front of you, sometimes guys come right down
the middle. You got safeties sliding, and corners sliding, and out of the
corner of your eye you've got to spot your receiver,  but you're watching the
defense. You have to know what everybody's doing, every guard and every
tackle, all 11 on both sides, because those guys want to cream you. . . . "
  "Sounds confusing," we  say.
  "It can be real confusing," he says. "It can be very unnerving to a lot of
guys."
  "And you?"
  "Me? I love it. Standing in that pocket. Yeah. My favorite part."
  Check.
  He has a  lot of favorite parts, doesn't he?3. I AM SOOOOO CONFIDENT
  You think Ken Stabler ever burped a moment's doubt? You think Unitas ever
visited an analyst? You think Namath ever confided in his receivers:  "Hey,
guys. I'm not that good. Cover for me."
  Uh-uh. You lack confidence, you go nowhere in football. You go backward.
Bravado. Braggadocio. Whatever word you choose, you need it by the gallon.
Nothing can shake you. Not dropped passes, not three straight sacks. And not
the fans. You might think it's easy coming off the field in a rain of boos.
  Just try it.
  "Remember Gifford Nielsen  (Houston) and Marc Wilson (LA Raiders)?" Hipple
 asks. "Here were guys who were outstanding quarterbacks, they were always
loved, but in the pros they got booed, they got in bad situations, and they
fell apart.
  "I talked to Gifford before he retired, and he said, 'You know, that's
never happened to me before. It was a shock.' I know it shattered Marc, too. I
 talked with him. He was kind of beaten down by all the adversity. It can get
you. It really can."
  Confidence. Cockiness. The I-am-right-and-you-are-wrong attitude. How will
Long -- who has never really been booed in his life --  stack up in this
department? 
  Based on performance, his resume is good: Remember his senior season at
Iowa, the Michigan State game, which he won with a bootleg in the final
seconds? Remember his  three bowl games? The Peach Bowl (a record 11 straight
completions, 304 yards passing); the Freedom Bowl (29-of-39, 461 yards, six
TDs); the Rose Bowl (29-of-37, 319 yards)?
  Remember Long's first  start for Detroit last year? Monday night. The world
champion Chicago Bears. Big-time hype. Big-time pressure. He did OK. He
enjoyed it. He didn't crack.
  Good signs. Pressure performances. Of course,  once again, you can't just
come out and ask a guy whether  he's confident. Jeez. Be discreet. Work around
it.  Ask him instead whether  he thinks  any quarterbacks in the NFL  might be
flat-out  better than he is.
  "No, I don't," Long says. "I feel there are guys more advanced than me at
this stage, but I never feel there's someone better at my position. I always
feel with more knowledge I can be  just as good.
  "When I watch guys play like Dan Marino or Jim McMahon, I'll say, yeah,
that guy is good. But he has his style, and I have my style, and I feel any
style is OK as long as it gets the  job done. I never say, 'Man, if I had his
receivers, if I had that line. . . . ' I just say, 'I can do that.' Or in
time, I can learn how to do it."
  Hmmm.
  Interesting.
  Quickly, now.
  "What  was the last thing you failed at?" he is asked.
  "I honestly can't remember," he says.
  Check.
4. I AM SMART; THEREFORE I AM IN CHARGE
  Football is the only major sport in which you look into  the eyes of your
teammates after every play. Every bad play. Every good play. Eleven men in a
human circle, heads in, breath meeting breath, sweat dripping,  blood, mud,
huddle up, listen up. Look in  the eyes of the quarterback. Ho, mama. You
better see something there. You just better.
  "In-tayl-eee-gence!" Hipple says, in a mock Southern drawl. "You need
intelligence. You gotta make the right  decisions, or those guys are gonna
say, 'What are we following this idiot for?' "
  Intelligence. You step to the line with a play designed for a two-deep
defense. And they have three defensive backs  deep. What's the decision? Or a
strong-side play, but they're lined up the other way. What's the decision? Or
a single coverage, but your guy is double-covered, a drop-back, but there's a
blitz. And  these are just the  basics, the ABC's of quarterbacking. "In the
regular season," explains Lions coach Darryl Rogers, "the other teams are real
good at disguising what defense they're using. Disguises.  That's what gets a
lot of young quarterbacks."
  Intelligence. It means figuring out disguises, knowing how much time is
left, knowing who can really get open (and who's just saying he  can),
where's the guard pulling, where's the tackle going, who's coming, who's your
primary, who's your secondary, who's there for a dump-off? All this is in the
brain. Whether you can throw hasn't even entered  the equation yet.
  "Doesn't always matter," Hipple says. "I went to college with Craig
Bradshaw (Terry's brother). Talk about talent! That guy had a cannon and a
half! He was 6-4, 220. He was drafted  the same year as me. But he never made
it. He didn't have it. I guess he made too many of those wrong decisions --
now he's down in Shreveport somewhere."
  Intelligence.
  Of course, there is no  IQ test for this sort of thing; it's as much how
fast you think as what you think. But smarts were one of the things on which
Chuck Long graded highly  with scouts; for his part, Long thinks that's  his
strength.
  "I know for a fact there are some guys out there with stronger arms or
faster legs." He leans back in his chair, arms behind his head. "But a lot of
guys have talent. Not everyone has  smarts. I feel I'm smart enough to get the
job done."
  "Do you still have much to learn?" comes the question -- often a barometer
of intelligence.
  "Oh, yeah, lots," he says.
  Check.
5. I AM  HUNGRY
  Finally, without a taste for glory, there's no reason to play football. It
has to be ice cream, chocolate, sex, wealth, anything you can't get enough of.
 Why else put up with the pain, the  impact, the head-beating?
  Glory. It is true. Chuck Long was not raised in a shack with no running
water. He is a suburban kid who will never starve. But money need not be your
motivating factor in  this game. Money you get when you sign. Success, fame,
glory -- that stuff comes only with winning.
  Here are some good signs: Chuck Long stuck around his final season at Iowa
for the simple goal  of reaching the Rose Bowl. He wanted that glory. He did
it, too. He dreams the same dream as every other quarterback now: to be the
best there ever was. Numbers are OK. But Long wants your memory.
  "Nobody remembers stats," he says. "They remember wins and losses. That's
why nobody will really remember me unless I'm a Super Bowl quarterback. I . .
.  wanna be in the Super Bowl. I know it sounds  silly now. Like, Super Bowl,
yeah, right, you gotta crawl before you can walk. But that's my goal, if
there's any goal. Because that's what people remember. . . . "
  Hunger. Glory.
  Check.
So  he gets a nod on most major points. Which means absolutely nothing, if he
doesn't pan out. Ask any of the involved parties what Chuck Long has yet to
prove in his job, and the answer is always the same.
  "That he can win," Rogers says.
  "That he can win," Hipple says.
  "That I can win," Long says.
  Well. At least we're all in agreement here.
  He gets the long pants now. Gets to stand across  from 11 guys who want  to
taste his blood. Gets to bow into the huddle, be the center of the universe,
bark out his signals, show his smarts,  gets to look into the eyes of his
panting teammates and convince them of a fire deep within.
  We are talking about one of the toughest positions in all of sports. We are
talking about the head-on collision of brains, guts and strength. Baseball
players  will tell you they just love the game. Give them a uniform and
they're happy. But football is a different species; and this position,  a
unique animal.
  Which brings us, finally, to The Question,  which in a few simple words,
should tell us, if not how successful he'll be, at least whether we've got a
genuine article here in blondie No. 16.
  "Chuck," we say, "if you could play football for  as long as you liked --
forever if you wanted -- make millions of dollars, stay healthy, become
famous,  and the only stipulation was you couldn't play quarterback, would you
do it?"
  He scrunches  up his face.
  "I . . . uh. . . . 
  "I. . . . "
  Silence.
  "No, I guess I wouldn't."
  Let's go.

THE CHUCK LONG FILE  * PERSONAL: Born Feb. 18, 1963, at Norman, Okla.  . . .
Married Lisa

 Wells in June.  . . . They  live year-round in Bloomfield Hills.  . . . Full
name is Charles Franklin Long Jr.
* HIGH SCHOOL: Seven-letter winner in football, basketball and baseball at
North High School  in Wheaton, Ill., a Chicago suburb.  . . . All-Illinois
quarterback as a senior.
* COLLEGE: Runner-up to Bo Jackson for the Heisman Trophy in 1985 while
playing for the Iowa Hawkeyes.  . . . Consensus  All- America that year,
following honorable mention as a sophomore and junior.  . . . Led Iowa to the
Big Ten title and the Rose Bowl in '85, completing 260 of 388 passes (67
percent) for 3,297 yards  and 27 touchdowns, all school records.  . . . In
Rose Bowl loss to UCLA, completed 29 of 37 passes for 319 yards and a
touchdown.  . . . Holds Big Ten records for career touchdown passes (74),
single-season  touchdown passes (27 in 1985), single-game touchdown passes (6
vs. Northwestern, 1985), career total offense (10,254 yards) and career
passing yardage (10,461).
* PRO: Drafted No. 1 by the Lions in  1986.  . . . Missed all of training camp
because of  contract negotiations, and didn't play in first 11 games.  . . .
Came off the bench in Game 12, throwing a 34-yard touchdown pass to Leonard
Thompson  in 38-17 victory at Tampa Bay. . . . Didn't play the following two
games, but started against Chicago in Monday night game, completing 12 of 24
passes for 167 yards in 16-13 loss.  . . . Also started final game, against
Atlanta (8-of-15 for 46 yards in 20-6 loss). . . . Finished season with 21
completions in 40 attempts for 247 yards, with two touchdowns and two
interceptions.
CUTLINE
  Chuck  Long's rookie season included some frustrating lessons.
</BODY>
<DISCLAIMER>

</DISCLAIMER>
<KEYWORDS>
FOOTBALL;CHUCK LONG;BIOGRAPHY;STATISTIC;MAJOR STORY;AGE;
BIRTHDAY;DLIONS;Lions
</KEYWORDS>
</BODY.CONTENT>
