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<UID>
8902050468
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<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
890907
</DATE>
<TDATE>
Thursday, September 07, 1989
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
SPT
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<PAGE>
1F
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<ILLUSTRATION>
Photo ROB SCHUMACHER Associated Press
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<CAPTION>

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<BYLINE>
BO SCHEMBECHLER and MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>
This is the last of five excerpts from "Bo," by Michigan;football coach Bo Schembechler and Free Press columnist Mitch;Albom.  Today's excerpt deals with the Bill Frieder flap and;the Wolverines' NCAA basketball championship;SERIES;;Copyright 1989 by Bo Schembechler and Mitch Albom.  From;the forthcoming book "Bo," published by Warner Books.
</MEMO>
<COPYRIGHT>
Copyright (c) 1989, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
BO TO BILL: YOU'RE THROUGH AT U-M
</HEADLINE>
<SUBHEAD>

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<CORRECTION>

</CORRECTION>
<BODY>
What am I doing here?

  That's what I was thinking as I ducked away from the reporters at the
Seattle Kingdome Monday night, April 3, 1989. The bands were blaring. The
teams were taking lay-ups. Basketball? What was I doing on a basketball court
-- not just any court, but the NCAA championship game between Michigan and
Seton Hall?

  I tried to make my way to my seat.
  "Bo! Bo!"
  I  looked up. It was Brent Musburger  from CBS.
  "How are you doing, Brent?"
  "Bo, I'm glad I found you." He pulled out some sort of ticket. "Here.
Take this floor pass. After the game, if Michigan  wins, how about coming up
while we're interviewing Steve Fisher, maybe put your arm around him, and
announce to the world that you've hired him as head coach?"
  I stared at him. "Are you serious?"
  "You're the athletic director, right?"
  "Yes."
  "You make the decision, right?"
  "Yes."
  "Well, this will be a great way to make the announcement, don't you
think?"
  "Brent, you  little rat," I said. "I have to live with this guy for the
next five or 10 years; I'm not gonna make a decision just so you can get good
ratings on television!"
  I looked around at the wildly cheering  crowd. So this is what it meant to
be athletic director. I had an interim coach who had won five tournament
games; I had  former head coach who was somewhere out in Arizona; I had
television people  wanting me to make a major decision on camera. And I had a
basketball team that was playing out of its mind.
  What am I doing here?
  It all began for me with a late-night phone call nearly four  weeks
earlier. A local sports writer rang me at home. "Did you hear about Frieder?"
he said.
  Bill Frieder, who had coached our basketball team for nine years, had
accepted a job with Arizona  State the day before the Wolverines were to leave
 for the first round of the NCAA tournament. He never bothered to inform me
until after he'd been hired.
  "I didn't have Bo's home phone number,"  he told reporters. But that's a
bunch of garbage. You mean to tell me reporters can get me at home, and he
can't? Frieder told Steve Fisher, his assistant, that he had accepted the job
hours before he left Ann Arbor Tuesday afternoon. I was in my office. He could
have called me then! Instead, he called my secretary, Lynn Koch, at her home
at 3:30  the following morning. He told her he had taken the  job and again
said he didn't have my phone number. At 7 a.m. he reached Jack Weidenbach and
told  him.
  Around 11:00 Wednesday morning -- after the whole world knew about his
departure -- he finally  called my office.
  "Bo," Lynn said, "Bill's on the phone."
  I picked up the receiver, never even bothering to close the door.
  "Yeah, Bill?"
  "Bo, I tried to get a hold of you. I didn't  make my mind up until 3 in
the morning so, you know. .  .  "
  "You should have called before you went out there, Bill."
  "Well, look, don't worry about a thing. They've provided me with a jet  so
I can fly directly to Atlanta, and I'll coach the team in the tournament."
  "No, you won't," I said. "Your coaching is through here at Michigan. I've
put Fisher in charge of things."
  Now,  folks, that decision took less than 30 seconds to make. No way
would I let someone who made a parallel move to another school coach one of
our teams. Hey. No coach takes off to even look at a job --  let alone to
accept one -- without first consulting the athletic director. I mean, that's
just common courtesy. Had Frieder come to me after the last game of the
regular season and said, "Look, I'm interested  in this Arizona State job,"
here is what I would have said:
  "Bill, if those people want you, they'll wait until after the NCAA
tournament. This is not a proper time for you to be looking at jobs.  Finish
your season here and then, of course, you have my permission to look at any
opportunities you want."
  He didn't do that. He didn't come close. Even if he were moving, let's
say, into professional  basketball or the corporate world, it might have been
different. But to simply go to another school, and they couldn't wait three
weeks until the tournament was over? I say forget them. And if you don't  want
to, we'll finish the season with the assistant coach.
  And that's what we did.
  And we won the national championship.
  Why didn't Frieder call me earlier? I don't know. Was he afraid  of me?
No. Was he intimidated by me? Maybe. I have read a lot of stories about how
poorly we got along, but the truth of the matter is, I had no major problems
with the guy. He is different from me,  and he just does things differently.
  Remember, I did not hire Frieder; I inherited him when I took over as
athletic director. Five years ago, I talked to him about gambling and playing
cards at  the Washtenaw Country Club, which he had done now and then. I didn't
think it was a good thing.
  Outside of that, we had very few direct confrontations. But as soon as I
became athletic director,  Frieder apparently told people, "Bo's out to get
me."
  That is not true. Yes, there were rumors about his recruiting methods, but
they were only rumors. Part of the problem was the way Bill looked  -- always
frazzled, always on the go, talking fast. People don't trust that. And he
brought in a lot of big-name recruits, which made people suspicious.
  Now, as athletic director, it is my job to  make sure all our programs --
baseball, swimming, tennis and the rest -- are run cleanly and correctly. And
there were things in the basketball program I was going to change. We were
going to get some quality competition in the first half of the season, for one
 thing. There were too many games against the likes of Tampa University and
South Dakota State.
  Also, I wanted our players to project  a better image when they traveled;
they had been wearing whatever they wanted -- jeans, sweatshirts. I thought it
would better represent Michigan if they wore Michigan sweaters. Shoot me. I'm
old- fashioned.
  I would not call that being out to get  Bill Frieder.
  Would you?
  The team went to Atlanta, beat Xavier and South Alabama, although the
Wolverines  did not play particularly well. They came  home to await the next
round. I had  flown down for the games and come back in between for football
practice. I was living on that airplane. But it was important to be there. I
went into the  locker  room after each win but didn't say much, just, "Good
job. Way to go,  men."
  Along the way, I was getting to know Steve Fisher a little better. You
have to understand, we did not know each other before the shake-up. It is not
uncommon for a head football coach and an assistant basketball coach to be
little more than "Hi, how are you?"  acquaintances. I had been athletic
director for only a year.
  Just before they left for Lexington, Ky., and the second round, Steve
asked me to talk to the team again. I was surprised. I really didn't want to
get in his way.
  "Well," I said, leaning forward,  "if I talk to them, I'm going to speak
my mind. And if I do that, you may have one less player when we're finished."
  "That's OK," Fisher said, smiling. "I think it will be good for him."
  He  knew who I was talking about: Sean Higgins, a 6-foot-9 sophomore guard
with so much talent it could make you cry, but whose head was not in the game.
 He was sauntering up and down the court, making  mistakes, losing balls and
not  diving for them. He was also quoted in the newspaper that week saying he
was  thinking about transferring -- or going pro  -- now that Frieder was
gone.
  When I got  to practice, the kids were all sitting on the edge of the
court. Steve introduced me, and I began by addressing each player, same way I
do  sometimes in football.
  One by one I went through the  team. Mark Hughes. Loy Vaught. Demetrius
Calip. Finally, I came to Higgins. And I lowered the boom. "Now, Higgins, I'm
going to tell you something. There isn't a soul here that gives a damn what
you do three weeks from now, a month from now, a year from now or five years
from now! As a matter of fact, we don't give a damn whether you get on the bus
to go to Lexington! I'm gonna tell you something:  If you want it, your damn
release is on my desk right now! It's written up! We can go get the son of a
bleep and you can pack your bags. . . . "
  I paused.  "Or you can do down to Lexington and dive  for loose balls! And
when you're taken out for a substitute, you run back to your coach, not walk!
And you keep your head in the game, like your teammates. You bust your a-- and
see if you can be a basketball  player.  Otherwise, STAY HOME!"
  His eyes bugged out of his head. I don't think anyone  has ever talked to
that kid like that before. I don't know what effect -- if any -- it had. I do
know Higgins  was diving for balls the next game. I do know he played well the
rest of the way. He shot the lights out against Virginia. And he made the
winning basket against Illinois to send us to the finals.
  "Tell Higgins I said he played a hell of a game," I whispered to Fisher
after the North Carolina game.
  And after the Virginia game, Higgins found me in the locker room and gave
me a big hug.  Put the clampers on me, as we say in football. I was a little
embarrassed, but I was happy, too.
  The point is, I wasn't violating any trust by considering other coaches.
Steve Fisher was originally  an interim selection, and he knew that. My
thought when Frieder left was that I would like to see an entirely new
program.  I wanted to hire people, to be sure things were done, always, in the
best interest of the players.
  Frieder's program was run too loosely for my liking. There were too many
hangers-on, for one thing, and that always worries me. Basketball junkies.
Booster types. Sometimes they rode on the bus or sat near the bench. No good.
  So before I made any hirings, I checked out everything I could about
Frieder's operation. As a football coach, that might be called  none of your
business. As an athletic director, it's called your job. I asked a lot of
questions of a lot of people.
  Meanwhile, I began to hear good things about Fisher. And then, that
championship game. Wow!  Michigan came from behind, forced it into overtime
and won by a point, 80-79, on two Rumeal Robinson free throws. It was a great
performance, and it required some great coaching.
  I headed down toward  the locker room, trying to escape unnoticed. The CBS
people found me and shoved a microphone in my face.
  "Well," the reporter asked, "does Steve Fisher have the job now?"
  "I, uh, think he'll  be the first person we interview," I said.
  What the hell? I wasn't going to give them an announcement just because
they wanted one. Hey. My job is athletic director, not public relations
director.  I was thrilled with what Steve did, absolutely thrilled -- and
anyone who thinks that I am somehow jealous of the basketball team for winning
a national championship has obviously never sat next to me  at a basketball
game. I am into Michigan; I don't care what sport. I want us to win
everything! You don't get jealous of your own school, for Pete's sake.
  The point is, by the end, Steve had convinced  me he would do a great job.
 He certainly earned the chance. He is our coach now, I am proud of him, I
support him, and I hope he goes all the way with the basketball team again
this year.
  And Higgins?  I'm watching you.
CUTLINE
Bill Frieder and his wife, Janice, join a press conference in which Arizona
State named Frieder coach.
 Bill Frieder
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<DISCLAIMER>

</DISCLAIMER>
<KEYWORDS>
BOOK;EXCERPT;COLLEGE;FOOTBALL;U-M;BO SCHEMBECHLER; TEXT;
SERIES;BIOGRAPHY
</KEYWORDS>
</BODY.CONTENT>
