<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
8702200284
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
871023
</DATE>
<TDATE>
Friday, October 23, 1987
</TDATE>
<EDITION>
METRO FINAL CHASER
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
3D
</PAGE>
<ILLUSTRATION>

</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1987, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
MANAGERS NEED SOME SPARKY
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
ST. LOUIS -- It is not my place to tell two successful World Series
managers how to act. But I will do it anyhow.  Every time I see writers walk
away from Tom  Kelly of the Minnesota Twins or Whitey  Herzog of the St. Louis
Cardinals, they look as if someone just stuffed a liverwurst sandwich under
their nose.

  Tom. Whitey. Guys. You can't keep snarling and barking in front of 600
notepads.  The other day,  Kelly answered a reporter's question by growling,
"I know my team better than you do."  And Herzog, long a media grouch,
continued his great tradition of responding "Huh?" while giving  a look that
suggests you belong in a cell with a number across your chest.

  I work in a city, Detroit, where the baseball manager is one delightful
George (Sparky) Anderson. Say what you will. Reporters  love Sparky.  So, by
now, I have heard the sentence, "Boy, I wish Sparky was here instead of these
duds" only, say, oh, 2,900 times.
  Alas, Sparky is not here. Sparky is presumably at home in California,
teaching his grandchildren how to butcher the English language. 
  So here is the next best thing. Here, as my gift, based on years of
observation, is a Sparkyish list of suggestions for Kelly and Herzog.  Listen
up, men. Your endorsements may be on the line:
1. GET A PIPE: Few things are more disgusting than baseball players with
mouths full of tobacco. One is managers with mouths full of tobacco. Tom.
Spit it out. Whitey. Drop those cigarets. Notice how Sparky Anderson smokes a
pipe during his post-game remarks? Yes. A pipe. This makes him look
professional, cultured and scholarly, even as he says:  "There ain't no way
you don't call no balk there (cough) nuh-uh."
2. GET THE PROPER NICKNAME: "Whitey" is OK. Whitey is good. Whitey can sit
this one out. But Tom. No. Tom is not a good manager's name.  Tom is not even
Tom's real  name. His real name is Jay, which is no good either. Casey. Yogi.
Sparky. You catch a pattern here? Mr.  Kelly needs a new first name. I
suggest: Curly. After his hair. Curly  Kelly.  It has a ring to it. 3. GET
THE RIGHT HAIR: A long as we're on the subject, you will notice that Sparky
Anderson has a shock of white hair, neatly combed and groomed. Very
identifiable. Very  good. Whitey Herzog also has white hair. Unfortunately, he
is caught somewhere between Pete Rose's old haircut and Pete Rose's new
haircut. Which is it, Whitey?  And Tom? You can, well, with those curls,  sort
of, uh, well . . . Never mind. It's hopeless.
4. COMPLIMENT EVERYBODY: One thing that makes Sparky Anderson popular is his
ability to praise people he hasn't even met. Particularly fellow managers.
For example, Tom, you could say of Whitey: "That man over there is the
bona-fide genius of all time in the whole galaxy." That would be a nice start.
And Whitey, you of course would say: "Aw, hell,  that man over there is the
next bona-fide genius of the all time in the whole galaxy and the milky way."
See? 5. TALK ABOUT GRANDCHILDREN: During the American League playoffs, not a
day went by when Sparky Anderson did not mention how, no matter what happened,
he would soon be having a great time playing with his grandchildren. This
helped solidify his warm, family-man image.  (IMPORTANT NOTE: Tom  Kelly,
since you are only 37, the grandchildren thing could be tough, particularly on
your son, who is eight.  Maybe you could just rent some instead.)
6. TELL MORE ANECDOTES: Whenever Sparky Anderson  encounters a line of
questioning that is not to his liking, you can be sure he'll pull out an
anecdote. Something like:  "Lemme tell you something. In 1959 -- now, we're
talkin' what, 28 years ago? I think 28 or 27, I ain't sure, but anyhow, in
1959 . . . " Within minutes, the interviewer has forgotten his question and is
snoring. Anecdotes. Very important. 
  So you see, Tom? You see, Whitey?  Six quick steps. Read them. Know them.
Live them. Make nice. After all, we're up to Game 6 now. One of you will be
popping champagne pretty soon.
  You don't want to drink alone, do you?
</BODY>
<DISCLAIMER>

</DISCLAIMER>
<KEYWORDS>
COLUMN; HUMOR;GUIDELINE;BASEBALL;MANAGER;COMPARISON;BEHAVIOR;
SPARKY ANDERSON;DTIGERS;WHITEY HERZOG;TOM KELLY;Detroit Tigers
</KEYWORDS>
</BODY.CONTENT>
