<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
8502130232
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
851025
</DATE>
<TDATE>
Friday, October 25, 1985
</TDATE>
<EDITION>
STATE EDITION
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1D
</PAGE>
<ILLUSTRATION>

</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1985, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
SERIES VISITORS TO ST. LOUIS LIKELY WILL BE BOWLED OVER
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
ST. LOUIS -- Put down those bats and gloves. Drop those box scores. Just for
today we're talking mood. Color. Flavor. For all you unfortunate souls who
can't be here at this All-Muh-ZU- rah World Series,  and  you don't know what
you're missing -- but then, how could you know what you're missing? How could
anyone know what they're missing, come to think of it? -- I am here to capture
some of the sights  and sounds and smells. A Day in the Life of an I-70
Classic. Spanning the streets. Leaving no Bud can unturned. The thrill of the
foam, the agony of the hangover. This World Series moment brought to  you by
Anheuser- Busch. Head for the mountains. Urrp.

THE MORNING:

  Wake up call: 7 a.m.
  Actual wake up: 11:07 a.m. There is no point rising any earlier. Some
people are just rolling in from the  parties about then.
  Down to the lobby. There you see six dozen people with cardboard signs
around their necks ("NEED TWO TIX. PLEASE. MOTHER IS ILL.") They do not look
happy. It's no fun sleeping in a lounge chair all week.
  IMPORTANT CONVERSATION OVERHEARD IN HOTEL:
  "Hey, Frank! Frank! Is that Vince Coleman?"
  "Where?"
  "Over there."
  "Where?"
  "There."
  "That guy there?"
  "No. That other guy."
  "Where?"
  "Right there."
  "That's not Vince Coleman, you moron."
  "Shut up."
  "No. You shut up."
  "Just shut up, all right?"
  "You shut up."
  OK. Let's  walk across the street to Busch Memorial Stadium, where the
Cardinals and Royals will do battle this evening. There's the statue of Stan
Musial. Very big. And there's I-70, which, for those of you living  in
flotation tanks, is the now- famous highway that connects St. Louis and Kansas
City. And look. There's someone dressed in red tights, yellow slippers, a bird
mask and a red batting helmet. Very nice.  That may be the mayor; I'm not
sure.
THE AFTERNOON:
  Ah, the Arch. A must-see for the World Series vistor. The Gateway to the
West. The tallest monument in America. Awesome. Inspiring. Actually,  it looks
like a giant hat pin stuck in grass.
  (IMPORTANT CONSUMER TIP: The arch will not fit in one photograph from less
than 1,000 feet away. It is possible to waste 34 rolls of film before you
realize this. Be wise.)
  Oh. Hear that? That's the official St. Louis Cardinals  fight song, "The
Heat is On," from the movie "Beverly Hills Cop." You hear it once every 26
seconds here. What a break,  since when the song was a hit a few months ago,
you only got to hear it once every 36 seconds.
  A noteworthy banner:
  "Neutralize 'em, Red Birds!" (Hung outside the Tums factory.)
  Of course,  no trip through St. Louis would be complete without a stop at
the Bowling Hall Of Fame. Cost: $3.  You can rent shoes or go in your socks.
The first exhibit features a prehistoric man holding a rock.  The sign reads,
"Who was the first bowler? We think it might have been a caveman. What do you
think?"
  You don't really want to know what I think.
  ANOTHER IMPORTANT CONVERSATION OVERHEARD IN THE  HOTEL:
  "You know somethin'? The way he pitched Tuesday, Joaquin Andujar is a dead
man."
  "Absolutely."
  "Yep. A dead man."
  "Absolutely."
  By the way, perhaps you're wondering what a  Kansas City fan does here in
ol' St. Louie. A good question. Mostly he hides.
THE EVENING:
  Game time is approaching. You can hear it. The sound of bands playing. The
sound of horns honking. The  sound of those easy opening cans.
  Outside the stadium are several 30-foot inflatable Budweiser beers. Red
placards are distributed to everyone, reading "Cardinals, This Bud's for You!"
Inside, the  moment they've all been waiting for, the Budweiser Clydesdales,
eight of them, hauling a stagecoach around the field, driven by 86-year-old
August Busch Jr., whose brewery owns the Cardinals.
  The  World Sudsies.
  The national anthem is played. The cheering begins. Look at those folks in
section 115. They are smiling. They are singing. They are swaying. They are
drunk.
  And I would like to  tell you more about Huck Finn and Tom Sawyer and how
St. Louis is a leading national producer of aspirin pills, but the game is
begining. Do you have the mood? The flavor? Good. Tomorrow, we can return  to
actual baseball.
  By the way, who was the first bowler?
</BODY>
<DISCLAIMER>

</DISCLAIMER>
<KEYWORDS>
BASEBALL
</KEYWORDS>
</BODY.CONTENT>
