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<UID>
8802190564
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<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
881114
</DATE>
<TDATE>
Monday, November 14, 1988
</TDATE>
<EDITION>
METRO FINAL CHASER
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1D
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<ILLUSTRATION>

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<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1988, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
FIRING EASY; HIRING STILL THE TOUGH PART
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<CORRECTION>

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<BODY>
So that did it. Losing to Tampa Bay at home in the final seconds was enough
to send Darryl Rogers packing. Fine. Just as well. The Lions were a pantomime
team by this point, just going through the  motions. He had to go. Everybody
knew it.
And so did he.

  Oh, he'll deny it. In private, Rogers will blame the players or the front
office or the owner, and, to be honest, all those characters  are also at
fault for the lowly state of the Lions. But you can't fire the team and you
can't fire the owner.
  You fire the coach.
  Good.
  Not that a man is out of work. Not that Darryl Rogers  must face the
humility of being axed, of being told "you can't do the job." I don't care if
he continues to be paid during his months of unemployment. Only the cruel
cheer for failure.
  No. What's  good about this is that the Lions made a move, they did it
midseason, because the fans were fed up, the players were fed up, because it
had to be done. Believe me, there are more smiles this morning  among Lions
fans simply because something has changed, and change is the ground floor of
hope.
  And we haven't had much hope around here.
  Not lately.
The respect wasn't there
  "Oh my god,"  said quarterback Chuck Long, when he learned about the
firing, after midnight, "you're kidding. . . . Well, it's obvious we were
going nowhere. I guess they had to do something."
  "Is it good news?"  he was asked.
  "I'd rather not comment," he said.
  It's good news. And it was the right move. No question. In private,
players have been telling reporters Rogers is a joke, nobody respects him.
They laugh at his suggestions and mimic his squeaky voice. He had lost their
loyalty, and football is too tough a game to be played without 100 percent
dedication to the general. You lose your players'  respect, you surely lose
football games.
  Even to Tampa Bay.
  Did you watch that debacle on Sunday? Dropped passes? Missed tackles? An
offense that came from the quagmire? Hey. The Lions may  not be great, but
they're better than that. What you saw Sunday was an uninspired team. They had
as much interest in battling Tampa Bay as you have in washing dishes.
  "We got to try and look good  in case they bring somebody new in here,"
offensive tackle Lomas Brown said after Sunday's 23-20 defeat. "The new coach
will be looking at the film and evaluating everybody . . ."
  So there it is.
  They were already playing for the next guy.
  And who will that next guy be? For now, the Lions are going with defensive
co-ordinator Wayne Fontes. A popular choice -- at least to the Lions players
(especially the defense). But the right choice? Not necessarily. I'm not sure
how he'll handle the offense, and he has no experience with the role. He does
have NFL experience, and that is important  for earning the players' respect.
("Darryl never played the game," one player told me two weeks ago, "that's his
biggest problem.")
  Still, if William Clay Ford waited this long to make this move,  he should
make sure the next one is the right one. That means checking out all available
experienced head coaches come the off-season. And being willing to pay them
what they want if they are willing  to come.
  Make no mistake. If the Lions' front office doesn't handle this smartly,
doesn't come up with money and incentives and a forward-thinking choice, then
the cancer that has been eating the  Lions will not end.
  It will only be delayed.
Scream, but show you care
  What went wrong with Darryl Rogers? I remember when he first showed up
here, and I remember being struck by the gentleness  of his manner. I asked
him then whether being so easygoing and even-keeled was the right temperament
for a struggling team like this.
  "I don't see Bill Walsh being loud," he said, "I don't see Tom  Landry
being loud. There are a lot of low-key coaches out there doing well."
  Yeah. But those guys were coaching winning teams. It's easy to be chief
executive officer of a successful company. Pat  a few guys on the back, give
the proper raises and keep things humming. No need to raise your voice.
  What the Lions needed was a foreman, a guy for the trenches. Make them
motivated and make them  proud. Scare them if you have to, scream, blow your
top, but show them you care, you know what's going on, you're sure they can be
winners.
  As the seasons went on, Rogers did less and less of these things. And by
the end, he was a sitting duck. In Sunday's game it almost looked like the
Lions were playing in hopes that he would not be back. 
  They got their wish.
  And Lions fans got theirs,  at least for now. But remember the sins of
this organization, from a football standpoint, go all the way to the top --
the front office and the owner -- and those guys are still there. Mr. Thomas.
Mr  Ford. Please. Don't go halfway on this. The right personnel, the right
money, the right coach. It all goes hand in hand.
  For now, the wrong coach is gone. Darryl Rogers leaves us, no doubt with a
shrug. Good. Let's move on. Perhaps we can get back to being a football town
one day.
  Being a joke hasn't been much fun.
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