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<UID>
8502170203
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
851120
</DATE>
<TDATE>
Wednesday, November 20, 1985
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1D
</PAGE>
<ILLUSTRATION>

</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1985, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
SAVING MY HEISMAN VOTE FOR SOMEONE I JUST LIKE
</HEADLINE>
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</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
It arrived innocently enough, between a renew-your- subscription notice
from Sports Illustrated and a letter from a girl who wanted Boris Becker's
home phone number.
White envelope. Red lettering.  THIS IS YOUR OFFICIAL HEISMAN TROPHY
BALLOT.

  I don't remember feeling any shivers, but then, maybe I did. This was my
first Heisman ballot. There should have been some reaction. I now had . . .
a say.
  (By the way, I am not sure why I never received a ballot before. Nor am I
sure why I received one now. Maybe someone put in a good word for me
somewhere. Maybe the other ones are under my desk  somewhere.)
  But there it was. A chance to choose the "Best College Football Player In
the Nation" from amongst a mere 60,000 candidates. It makes you feel . . .
special. Now, when the man at the  hardware store says, "Hey, who you think's
gonna win the Heisman this year?" you can scratch your head, thoughtfully,
maybe take a drag on your cigaret -- or a pipe, yeah, a pipe would be better
-- and  say, "Well, I'm not sure. But I know who I'd vote for. . . . "
But who deserves to win?  
  Only that's the whole problem. I have no idea who to vote for. How do you
choose?
  I remember once  talking with Don Shula, the Miami Dolphins coach, about a
player who was a walk-on, a little guy who never should have been at a pro
camp. But he carried a football around wherever he went, slept with  it, ate
with it. And he played his heart out. In the end, he made the team over many
others. When I asked Shula why he had chosen him, he said, "I liked what I
saw."
  That makes sense. Only the  problem in Heisman selecting is that you hardly
see anything. Most sports writers who are asked to vote (and again, don't ask
me how you get to do it) are almost certainly not spending their Saturday
afternoons in some satellite-dish bar in front of 14 simultaneously  blasting
TV screens, taking notes. More likely, they are in a  press box, chewing hot
dogs and watching a game in which neither team  may have a single guy worthy
of a Heisman, or even a Golden Globe, or an Obie.
  Let's talk Bo Jackson. Everybody is talking Bo Jackson. From the start of
this season, I've been reading about "Bo Jackson and his race for the
Heisman." But I have not seen Bo Jackson live all year. What I have seen is a
series of seven-second film clips of his best runs (but then, would they show
us his worst runs?) and  lots of pictures in USA Today.
  The same thing holds for Robbie Bosco of Brigham Young, Kerwin Bell of
Florida, Allen Pinkett of Notre Dame and most of those other big Heisman
candidates. They loom  large, like floats in a parade. But just how much hot
air is keeping them up there?
  A player wants the Heisman to show his folks, his agent wants it so he can
demand another zillion dollars from  whoever drafts the kid, and the school
wants it so their recruiter can wave it in front of that big ol' running back
downstate, who would one day love to win the Heisman himself, so he can show
his folks.
  The fact is, the recipe for this award is one part talent and five parts
hype. How can anyone choose the best college player in the nation? How can you
compare nose tackle to wide receiver? You can't.
  So exposure is everything. You want to know why the Heisman goes to a
running back or a quarterback almost every year? Think about who you see on
those seven-second film clips. Very few players named  Bubba.
All hype and hoopla 
  So everytime I sit down with this ballot, I keep thinking about Bill
Fralic.
  He was some ball  player. A lineman for Pitt, pretty clearly the best in
the nation at  his position. And if you ask me, it takes a lot more to play
lineman in college than quarterback because 1) you have to beat up on people
all day, and 2) you don't get as many dates.
  Pitt decided  to push Fralic for the Heisman in typical fashion. For six
weeks, he was  posed  and photographed in assorted silly situations, which
included flipping pancakes and looking earnestly at a Pennsylvania  highway
sign ("The Road to the Heisman.") These photos were sent out across the
country. Interviews were arranged with everyone from the Sporting News to
Popular Mechanics.
  It didn't help, partly  because he was, after all, a lineman, and partly
because Pitt lost most of its games, a small but important detail. I visited
Fralic late in the season and asked him how he felt about the whole Heisman
thing. "You know," he said, biting his lip, "it really made me feel stupid. I
felt like a piece of meat. "
  I doubt old John Heisman had that in mind for his little statue.
  So how will I vote?  I don't know. There's a nose tackle for Boston College
 who wants to be a priest, who carries his crippled mother to church every
Sunday, who doesn't want a zillion dollars. He's a pretty good nose  tackle,
and I'm kinda thinking about this kid. Best in the nation? Hard to say. But I
liked what I saw.
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