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<UID>
8902210848
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<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
891227
</DATE>
<TDATE>
Wednesday, December 27, 1989
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
SPT
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<PAGE>
1D
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<ILLUSTRATION>

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<CAPTION>


:
Leroy Hoard
</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1989, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
LEROY AND BO: TOGETHER, A ROARING SUCCESS
HOARD HEARS WISDOM IN U-M COACH'S SHOUTS
</HEADLINE>
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<BODY>
NEWPORT BEACH, Calif. --  You want to get Leroy Hoard's attention? Put a
whistle around your neck, make your voice sound like Bo Schembechler's, then
sneak up behind him and yell, "DAMN IT, LEROY!  NOT AGAIN!"

  Chances are he will spin around and plead, "It wasn't me, Coach! I didn't
do it!" Or maybe he will race down the street and block somebody.

  You remember that kid to whom all eyes  would turn  when the teacher
crossed her arms and asked, "All right. Who threw that eraser?" That's Leroy
Hoard in the Michigan football program. Star running back. Rose Bowl MVP. And
the only player ever to show his keys to his mother and say, "This one's for
my car. This one's for my apartment. And this one is for Bo's doghouse."
  That's a true story.
  "Can you recall how many times Bo  has yelled at you since your first day
of practice?" someone asked Hoard, the redshirt junior  running back, Tuesday
morning in the opening press conference for this season's  Rose Bowl.
  "Oh,  man," he answered, "I'd say . . . at least once a day."
  That's a lot of yelling. Even for Bo. And it's not that Hoard is a
troublemaker. He is not like some college athletes you read about, who  never
got arrested for drugs only because they were too busy holding up  gas
stations. In four years at Michigan -- and what, 400 chew-outs? -- Hoard never
has been cited for breaking any kind of law,  or even a dorm rule. He just
gets, well, a little lazy now and then. He might sleep through a class or
forget to block.
  And consequently, he ends up having the kind of relationship with
Schembechler  that Dennis the Menace had with Mr. Wilson.
  Leroy and I have no disagreements," jokes Bo. "He says something, I say
something, and I'm the head coach, so what I say goes."
  He laughs and shakes  his head, a mixture of pride and disbelief. Hoard
will bring those things out in a coach. He will fool you, because he is only
6-feet tall, and he walks a little slowly and his voice is high-pitched,  like
Walter Payton's. But give him the football when he is hot and he will drag
half the opposing team into the end zone with him, they'll be hanging on his
legs like tin cans hanging on a wedding car. Last season  in the Rose Bowl, he
was a bull, he plowed through USC for 142 yards, the biggest of which came on
a fourth-and- goal late in the game. Before the play, the team gathered on the
sidelines  around its  coach.
  "Now Leroy, we're gonna give it to you!" Schembechler screamed.
  "Give it to me," he panted.
  "You've got to get it in there!"
  "I'll get it in there."
  He got  it in, as if there were never a doubt. Touchdown. Michigan won.
Schembechler referred  to  him as "Leroy The Magnificent."
  Of course, he has referred to him as a few other things as well.  How  do
I coach thee? Let me shout the ways: There was Leroy's first scrimmage, four
years ago, when Jarrod Bunch was hurt and Leroy was the only fullback. Oops!
He fumbled. And here came that gravelly voice.  "WILL I BE GLAD WHEN BUNCH
GETS BACK!"
  Then there was the time last year when Hoard played well against Indiana,
then missed a few classes, as if he were entitled. "WHAT'S THE MATTER WITH
YOU?" yelled Bo. "I'VE WARNED YOU ABOUT THIS! YOU THINK JUST BECAUSE YOU HAD A
GOOD GAME YOU DON'T HAVE TO GO TO CLASS?"
  He sat out the next week.
  There was the incident this year, before the Indiana  game, when Hoard had
root canal surgery. Said he couldn't practice. Bo said OK. The next day came,
and he still couldn't practice. Couldn't get his helmet over his swollen face,
he claimed. "DAMN IT,"  said Bo. "I HAD ROOT CANAL MYSELF! ONE DAY IS ALL YOU
MISS FOR THAT. NOW YOU PRACTICE OR YOU WON'T START."
  He didn't practice. 
  He didn't start.
  For all this scolding, you might expect  Hoard to be bitter, annoyed,
scowling all the time. Fat chance. Ask him why he gets yelled at so often,
he'll answer: "I deserve it." Ask if he ever yells back, out of frustration,
he makes a face. "No way!"
  It is almost as if, deep down, he possesses a wisdom that makes him know
what he needs, even when it's not fun, like a kid who might walk into a
dentist's office -- by himself. 
  I guess  Bo figures I need the yelling," Hoard said Tuesday, outside the
pink stucco resort where the team is staying. "It's like when he recruited me
down in New Orleans. A lot of coaches were telling me just  the good stuff,
what I wanted to hear. They skipped over the bad parts.
  "But Bo was really honest. He told me how hard it would be, academically,
and how tough practices would be. I respected him for that.  . . . It was
funny, because as a kid, I watched him on TV throwing a fit on the sidelines.
I said to myself, 'Boy, I'd hate to be one of his players.' And what do I end
up doing? I go to Michigan."
  Exactly. Why choose the hard route? Why not go where he would be pampered?
Why not go to a school like SMU, whose booster types, Hoard claims, once
offered him $150,000 in a suitcase to choose their  program? "It was in a
restaurant," he said earlier this year.  "They just opened the suitcase and
there was all this money. I told them I couldn't take it."
  He went to Michigan instead.
  Why?  Why make it hard on himself? Why talk about the importance of
education, then miss a class? Why return for a fifth year next season  when
money awaits in the NFL? This is a guy who might appear to be  selfish, but
who wore a towel that read "BOLES" in the Ohio State game, dedicated to his
injured teammate Tony Boles. He has a sweetness that belies his sometimes
mischievous actions.
  "Leroy," says  Schembechler, "is basically a good kid. Deep down. And
extremely likable. When it's all over, I think coaches are a little closer to
the guys who gave them a little friction but turn out OK. That's the  way
it'll be with Leroy."
  After Monday's game.
  "What does it mean to be playing this game without Tony Boles?" Hoard was
asked.
  "No rest," he said.
  Exactly. Which should worry USC  more than the Wolverines. Hoard seems to
kick into higher gear when the team needs him desperately. Against Ohio State
last month, with Boles out, he amassed 152 yards and a touchdown. Last year,
in  the crucial game against Illinois, again with Boles missing, he had 137
yards and two touchdowns. And you already know about last year's Rose Bowl.
  Here's something you might not know. Late last  season, Hoard went to
Schembechler to  complain about all the screaming. He had finally reached the
saturation point. "How come you yelled at me for this time, and this time, and
this time?" Hoard asked.
  Instead of losing his temper,  Schembechler listened, then answered each
question. Gave his reasons for every yell. "By the time he was finished, I
said, 'OK, you can yell at me any time now,' " Hoard  said.  "Because he had a
good reason for every one. And that's all I needed to know."
  And on they go, Dennis and Mr. Wilson, into their final game together. It
will be a fitting finish to Schembechler's career, being led in his favorite
part of the game -- the rush -- by a kid he molded, cajoled, punished and
embraced. A kid who will benefit from having chosen Michigan, and not just
because he gained  a lot of yards. Hoard will be the first to tell you that he
has grown up at Michigan,  "learned responsibility and how to act."
  It may be a good thing, however, that Bo is retiring after the Rose  Bowl.
  His vocal cords could use the rest.
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