<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
9101010787
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
910107
</DATE>
<TDATE>
Monday, January 07, 1991
</TDATE>
<EDITION>
METRO EDITION
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1B
</PAGE>
<ILLUSTRATION>
Photo
</ILLUSTRATION>
<CAPTION>


:
Tigers president Bo Schembechler: "Everyone thinks I'm
indestructible. Everyone figures I'm a big guy, I can take it.
Let them beat on me for a while. . . . Hey. I'm bothered by
this stuff. Come on. Who wouldn't be?"
Veteran Tigers announcer Ernie Harwell (left) and his partner,
Paul Carey, will bow out after the 1991 season.
</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>
SEE ALSO METRO FINAL EDITION, Page 1B
</MEMO>
<COPYRIGHT>
Copyright (c) 1991, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
DEFUSING EMOTIONAL TIME BOMB
EVERYONE'S TO BLAME, NO ONE LOOKS
CLEAN AS FACTS OF FIRING COME OUT
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
Last week a package came to Bo Schembechler's house. His wife, Millie,
began to open it. Lifting a flap, she saw a wire. She froze. She thought about
the mountain of hate mail they had received  since Ernie Harwell was fired.
She thought about the phone calls and even death threats. She stopped opening
the box. "I hate to admit it," she said Sunday, "but I actually thought it
might be a bomb."

  Wait a minute. Hasn't this gone a little too far? It's one thing to be
outraged at the dismissal of Harwell, a beloved Tigers announcer for 31 years.
It's another thing to fear for your life. There  has been an enormous amount
of misinformation about this story, misinformation that has spread like
cancer. Some of the fault lies with Harwell and Schembechler, two decent men
caught in uncomfortable  positions. Much of it lies with the media -- this
newspaper included -- which, admittedly, saw one of its own bleeding and
rushed to his defense.

  And an enormous amount of fault lies with one man,  the president of WJR
radio, Jim Long, a timid executive who pushed the idea of ousting Harwell,
without a nickel of severance pay, without a single year to say good-bye --
and then, when the news broke,  decided to crawl into a hole and let someone
else take the bullets.
  Enough. It's time to clear this up -- and, just as importantly, explain
how it got so muddled in the first place. Schembechler  is not some lone
assassin, as earlier reports made him out to be. And Harwell is not some
ungrateful wretch who should worry about his relationship with Sparky
Anderson, as a Detroit News account suggested  over the weekend.
  This is an emotional issue. All sides feel strongly. And there is no right
or wrong; that's the kicker. You may feel that any man who gives us 31 years
of baseball magic should have the right to call his own farewell party, or
you may feel that any man who gets to hold his job for 31 years should be
grateful for the chance, and retire quietly.
  No one can dissuade you.  There is no right or wrong.
  But there are the facts.
I hardly know Ernie Harwell," Bo Schembechler said Sunday, sitting in his
living room at his home in Ann Arbor. "I've listened to him for years,  but I
never really knew him. And I had no idea the reaction would be like this. I
mean, no idea. . . . "
  We begin with Schembechler because, more than anyone, he got the slime
dumped on him when  the story broke. This was largely because he was available
to be interviewed. Had he crawled into a hole, like Long, critics would have
lacked a visible target. Blame would have been spread. Instead, Schembechler
stood up, he's used to that, and instantly became the magnet for abuse. The
questions he was asked could be summed up simply: 1) Why this terrible
decision? 2) Are you the jerk to blame?
  Now. You have to know Schembechler. If you swing at him, he swings back,
sometimes irrationally. So instead of telling people the whole truth -- which
was that Long and WJR had decided that Harwell  was going downhill as an
announcer, that they wanted to get rid of him this year, not next year,  that
Schembechler had fought for an extra season for Harwell and had gotten it --
instead of saying that,  he got defensive. He said, "Yes, I made the
decision." Here you have a guy, an ex- football coach, who is used to taking
the bullet for his team, he figured he was defending the Tigers, it was part
of the job. He also figured that maybe, somewhere across town, Long was
answering the same questions.
  Only he wasn't. Long disappeared. He wouldn't talk to anyone. 
  And the next thing you knew,  there were bumper stickers saying "BO-ZO."
  "The truth is, I wanted to talk with Ernie before this contract stuff
started," said Schembechler. "I asked him to meet with me, alone, just for an
informal  conversation. He said he didn't want to do that without his agent.
If I'd had a chance to talk with him privately, and if he had told me of his
situation, if he had financial problems or whatever, well, hey, I think you
know me well enough, I'd have tried to do something. . . . 
  "Instead, I had a meeting with him and his agent, just us three, and the
first thing, his agent begins to talk about  how Ernie hasn't been appreciated
for all these years, and something should be done about it. It was
confrontational from the start.
  "Now, at that meeting, I told Ernie we at least wanted him for  one more
year -- but the truth of the matter is, I hadn't even told Long about that.
Long and WJR didn't want him back at all. They felt his skills were
diminishing. And I'll be honest, I listened to  him for much of last year, and
I felt, who knows? Maybe they were right. I'm not a radio expert. 
  "But I did know this: I knew we had to give him at least another year at
the highest pay possible,  that it wasn't right to just let him go. So I
committed another year to him without WJR even knowing about it. I figured I
would talk them into it."
  He obviously did. Could he have talked them into  more? Two years? Three
years? This is a gray area. Schembechler said if he banged his fist and
demanded three years for Ernie, he might not have gotten it anyhow.  Remember,
Bo is new to the Tigers job.  And WJR does give his team millions of dollars
in broadcast rights. How much would he be willing to push?
  This much is certain. Once the news broke -- via a press conference called
by Harwell --  doing Ernie any favors was the last thing on Schembechler's
mind. He felt betrayed. He resented Ernie's media blitz, which seemed to him
to be "calculated." He thought that if a man signs a contract,  as Harwell
did, then he should stick by it and not complain. "Otherwise, why sign it?"
said Schembechler. "Don't sign it, then you can criticize all you want."
  The former coach, who has always honored  his contracts, saw this as
disloyal. Right or wrong, he became, in two words, ticked off. And you know
what Bo can be like when he's ticked off. The night this all happened, I
called him at home and asked him to explain what was really going on. I told
him the next day's newspapers would not be kind. Knowing Bo the way I do, I
found it hard to believe that he was the only one to blame here. "Tell  me the
truth," I said. And maybe, under calmer circumstances, he would have. Instead,
angry as he was, he defended the team's actions. I wrote my story, along with
everyone else in this town, and the  avalanche began.
  And the next morning, Jim Long picked up the papers, and listened to the
TV, and saw Bo being crucified. And he stayed in his hole.
  The hatred that followed has been unmatched  in Schembechler's time in
Michigan.
  "Everyone thinks I'm indestructible," said Schembechler, who was
admittedly upset that Long did not come forth. "Everyone figures I'm a big
guy, I can take it.  Let them beat on me for a while. . . . 
  "Hey. I'm bothered by this stuff. Come on. Who wouldn't be? People think
I'm the worst guy on earth. What bothers me is that people knew me better than
this, and they still said it. . . . "
I spoke with Jim Long Sunday night. He confessed to guilt. He said he felt bad
that Schembechler had to take all the heat himself.
  "That wasn't my intention," he  said. "I wasn't at the initial press
conference, and I felt saying anything after it would have been
inappropriate."
  Long admitted that not renewing Harwell's contract was "my call." He said,
"Ernie's  broadcasts were not what they used to be. We wanted to get someone
new in there."
  He admitted that Schembechler did indeed convince him to offer Harwell one
more year. He also said he had no idea  the reaction would be this strong. I
asked whether Long realized the fan value of Harwell, whose voice has been
indistinguishable from the Tigers since the late '60s when they won the World
Series and  people fell in love with him. Isn't this worth whatever
shortcomings he might have sensed in Harwell's broadcasts?
  "Absolutely, in retrospect," he said. 
  In retrospect. Sure. Everyone is smart  in retrospect. While I admire Long
for finally coming to the forefront and speaking, I will say here that it is
too little, too late. It didn't help anyone. Like saying things in retrospect.
Long's actions  -- or lack of them -- were nothing short of cowardly. First he
was willing to snip Harwell out of the Tigers after 31 years of service. Next,
when the dirt started flying, he let Schembechler dangle  in the wind.
  In retrospect, Jim Long looks pretty bad.
  In retrospect, he looks worse than anyone in this story.
The crazy thing is, this all could have been avoided. And it wouldn't have
meant letting Ernie broadcast until the day he died. 
  According to Gary Spicer, Harwell's agent, Ernie and he were willing to
accept the suggestion by the Tigers and WJR that he give it up after this
year. They were willing to do it jointly, a sort of "let's hold hands" thing,
if the Tigers and WJR would give on one point: a severance package. It has
been widely reported that Harwell received little  pension for his years of
service in Detroit. He did collect a small pension when he was 65 -- "He was
told to cash it in; he didn't elect to as the Detroit News reported," said
Spicer. Spicer said the amount came to roughly $36,000 after taxes for the 31
years Harwell put in. Obviously, with a wife and family to support, Harwell
needed more than that for his future. Spicer suggested a severance package  of
"something around one year's salary. If we had gotten that, I honestly think
everyone would have been happy. Ernie would have agreed to stepping aside, he
would have welcomed whoever they'd chosen  to replace him with open arms. This
whole thing could have been avoided. We didn't think one year would have been
asking so much, for all the time he'd put in."
  The answer: no.
  Now. It is not  my place to decide what is and isn't within some company's
budget. After all, I am not the treasurer. I am not a corporate expert. I tend
to try to use common sense. Common sense tells me that if a guy  works for you
for 31 years, and he doesn't complain, and he does a decent job, and some
years, you haven't given him a raise at all, sometimes for six or seven years
in a row -- then a one-year severance package isn't all that expensive,
especially considering the public relations disaster that could have been
averted.
  "Maybe it would have been a good thing to do," Long admitted. "Maybe I
could even check with (Cap Cities, which owns WJR) to see if it would be
possible. I'm not saying it would be, but I could check."
  Why not do this earlier? 
But then, why not do a lot of things earlier?  The mistakes in this story seem
largely to do with emotion: Everyone reacted on emotion. The fans' initial
reaction was to explode in outrage -- how dare they fire the man who, in many
minds, was the Tigers. The media's initial reaction was to explode in outrage
-- they immediately went looking for a scapegoat. Schembechler's initial
reaction was to explode in outrage -- how dare someone turn on  him like that,
how dare the media, which had known him all these years, think he was an
unfeeling, insensitive jerk? Long's initial reaction was to cower in fear --
which is actually understandable,  considering the volcano he'd just helped to
erupt.
  But outrage doesn't last. Facts do. And the facts suggest that this was
not a case of Bo Schembechler firing a gun at a blindfolded Ernie Harwell.  It
was much more complicated than that. My opinion? The Tigers and WJR made a big
mistake by letting Harwell go after next year, both from a public relations
point of view and a broadcast point of view.  They should have been smarter.
So should many of us.
  As for Ernie? I called him at home Sunday night as well. "I'm really sorry
this has all turned out the way it has," he said. "I never said I  was unhappy
here. I never meant for Bo to take the abuse he has. And if he stuck up for me
the way he explained -- which I didn't know -- then I owe him some thanks. I
wasn't told any of this."
 Sadly, neither were most of us.
</BODY>
<DISCLAIMER>

</DISCLAIMER>
<KEYWORDS>
ERNIE HARWELL; DTIGERS;  BASEBALL; CONTROVERSY
</KEYWORDS>
</BODY.CONTENT>
