<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
9001040042
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
900124
</DATE>
<TDATE>
Wednesday, January 24, 1990
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1E
</PAGE>
<ILLUSTRATION>

</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1990, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
ELWAY WON'T TAKE DOCTOR'S ADVICE AGAIN
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
NEW ORLEANS --  "Hello, Doc."

  "Why, Mr. Elway. You're back."

  "Yeah."
  "Something wrong?"
  "Kind of."
  "Want to talk about it?"
  "Guess so."
  "Lie down on the couch. Now then,  is the press bothering you again?"
  "A little bit."
  "You feel suffocated."
  "Well, I--"
  "You are overwhelmed."
  "Well, I--"
  "They're asking what kind of Halloween candy you gave  out. They're
interviewing your milkman. They're picking through your trash, hoping to find
what brand of toilet paper you use."
  "No. That was last time. This time, it's the Super Bowl."
  "What's  wrong? You can't get tickets?"
  "No, Doc. We're . . . ahem . . . in it again."
  "Good gracious. Mr Elway. I told you a few years ago, that game is bad for
your health."
  "I know."
  "I warned  you in '87. I warned you in '88. Do you remember when you came
to me after that second loss? You wore a ski mask. You signed in as 'Wally
Cox.' I said, 'Make yourself comfortable,' and you crawled under  the desk.
Now you're going back?"
  "I couldn't help it. I tried to throw low, but the guys kept catching it.
Next thing I know, we're flying to New Orleans."
  "What's the outlook?"
  "We're heavy  underdogs."
  "How heavy?"
  "Do the Falkland Islands ring a bell?"
  "How are your fans reacting?"
  "They think we should stay home. We can't do that, of course."
  "Pride?"
  "Hotel rooms.  We paid in advance."
Please come to Denver . . . if you win  "Well, then, Mr. Elway. It seems
that you and the Broncos are stuck going through with this. What bothers you
the most?"
  "I guess  it's everybody's expectations. The press keeps hounding me,
asking how important it is for me not to lose another Super Bowl."
  "How do you feel about that?"
  "It's like they expect me to lose."
  "How do you feel about that?"
  "I mean, I know San Francisco is good and all."
  "How do you feel about that?"
  "Hey. Are you with Sports Illustrated or something?"
  "Sorry. Let's try  another angle. What is the best-case scenario for this
Super Bowl?"
  "We could win by 20 and I'd be a hero."
  "Fat chance."
  "What?"
  "Um, nothing. What is the worst case?"
  "We could  get blown out."
  "And then?"
  "And then I'd have to go back to Denver and hear about how I can't win the
big one. I'd have to hear about how the 49ers quarterback is better than me.
And how Doug  Williams, the Washington quarterback, was better than me. And
how Phil Simms, the New York quarterback, was better than me. Phil Simms! Can
you believe it?"
  "Mmmm."
  "And the worst thing, Doc?  It's not my football they pick on. It's my
personality."
  "Mmmm."
  "They say I'm dull. They say I never do anything colorful. They say I'm
deadly on the field and deadly off it, too. I don't  get it. Do you think I'm
dull?
  "Mmmm . . . mmzzzz . . . zzrplp."
  "DOC!"
  "What! What? . . . Oh, uh. Yes. How do you feel about that?"
Don't worry, be happy  "Doc. You gotta help me.  All I ever wanted to do was
wear a helmet and throw the ball and have towel fights in the shower. But now,
I can't get a moment's peace. Someone is always snapping my picture and
saying, 'Is this the  year, John?' Or they phone my room and say, 'Is this the
year, John?' Or they jump in my taxi and say, 'Is this the year, John?'
  "They even ran a radio poll in Denver and found that a huge percentage  of
people wished we could skip the Super Bowl so we wouldn't have to lose again.
I mean, that's a little depressing, you know?"
  "Mr. Elway. I believe you are suffering from something known as Performance
 Anxiety."
  "Really? Is there a cure?"
  "Yes. Unfortunately, it involves winning."
  "Gee. That could be tough. What should I do?"
  "That depends. Have we passed the trading deadline?"
  "Yeah."
  "In that case, go back to the hotel, see if you can find that ski mask and
try to relax."
  "Thanks, Doc."
  "Now, I'm sorry, but we have to wrap up. I have another appointment  with
a Mr. Montana.
  "Joe Montana?"
  "Why, yes."
  "Joe Montana comes here? Wow. That's encouraging. That makes me feel
better. What's his problem? Rejection? Depression?"
  "Inspection.  He owns the building."
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