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<UID>
9001050456
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<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
900204
</DATE>
<TDATE>
Sunday, February 04, 1990
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
COM
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<PAGE>
1F
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<ILLUSTRATION>

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<CAPTION>

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<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

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<MEMO>

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<COPYRIGHT>
Copyright (c) 1990, Detroit Free Press
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<HEADLINE>
FORECAST: MAPS, MORE MAPS, AND HAIR SPRAY
</HEADLINE>
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<BODY>
Today we will deal with the very important subject of forecasting the
weather, which began, of course, in prehistoric days, when groups of cavemen
sat in a circle, looking at the sky, until one of  them finally stood up and
clubbed his wife over the head. Then they all went home.

  You have to admire that kind of thinking. The caveman knew he had
absolutely no control over the weather, so why  bother? 

  Modern man is not so smart. Modern man wants Information. Especially
Weather Information. How else do we explain the local TV news?
  Be honest. Isn't this all you need from a weather  report?
  ANCHORMAN: How does it look, Bill?
  WEATHERMAN: Well, Chuck, it will rain tonight and snow tomorrow.
  ANCHORMAN: Thanks, Bill.
  Takes 10 seconds, right? Instead, we get:
  ANCHORMAN: War has broken out in Tanzania! But first, the weather.
  WEATHERMAN: Thank you, Chuck. As you can see on the giant electronic
screen behind me, we have a dense mixture of nimbus precipitus  . . .
satellite photos indicate . . . here you see the high-pressure mass . . . now
checking the 17-day forecast chart . . . you are getting sleepy, sleepy . . .
storm system in Bogota . . . send all  your money to this station . . .
showers likely . . . when you awake you will remember nothing . . . four to
six inches. Well. Back to you, Chuck.
  ANCHORMAN: The war is over!
Fun for Floridians
  Now, normally, TV uses time very carefully, devoting large segments only to
Big News, such as a Special Report on baked potatoes. Yet, in a 22-minute news
show, local stations give up to four minutes  to weather. Unless the station
is in Florida, where weather gets 21 minutes, 57 seconds, and the rest goes to
the Miami Dolphins' score. 
  People in Florida love weather reports. They want the temperature  from
every city in America, so they can laugh at their stupid, freezing
grandchildren who never visit them. Ha. Ha-ha. HAHAHAHAHA! And then a
hurricane blows the roofs off their houses.
  It was probably  in Florida that I first realized 1) weathermen are not
speaking English and 2) they use a lot of hair spray. Also, they have more
maps than AAA.
  But don't take my word for it. Let's take a typical  6 o'clock news weather
forecast. First the weatherperson, or meteorologist -- a Latin word meaning
"Man who never goes outside" -- gives a few opening remarks. They last several
minutes and can be summed  up this way: "Boy, he uses a lot of hair spray."
  Look! Here comes the Satellite Map! This is an outline of the U.S.
underneath a white mess that looks like spilled milk. We are told the white is
 clouds. Why do we care about clouds? Are we planning to fly an F-15 tonight?
  Oops. No time for that. Here comes the High And Low Pressure Map. This is
an outline of the U.S., with a lot of lines  and arrows and H's and L's, none
of which make any sense, even to a calculus major.
  Wait. Zap! There goes that map. And here comes the Statewide Temperature
Map. This shows the temperature in Detroit  is 32, but in Grand Rapids it's a
chilly 31. Dress warmly if you plan to travel.
  Zap. Now comes the Colorforms Map. You remember Colorforms, right? Those
little rubber cutouts you used to stick  on a board, until your kid brother
put them in his mouth? Surprise. Your kid brother has grown up to be . . . a
weatherman! And here are those little raindrops and lightning bolts he
swallowed, all over  the screen--
  What's that? Is it snowing outside?
  Why are you asking the TV? 
  Don't you have a window?
Weathermen's humor
  A word here about the famous Barometric Pressure. It doesn't  exist. It's
a private joke between weathermen. And you fell for it! Ha! Don't you feel
stupid?
  Wait. Let's talk Wind Chill. This kills me. Can you imagine explaining Wind
Chill to a caveman?
  "You see, Grog, it's actually 10 degrees outside, but it feels like it's 20
below because of the Wind Chill. Get it? Of course, we're not sure what 20
below really feels like, because last time it was  20 below, the Wind Chill
made it feel like it was 50 below. We think. Although if any of us had ever
been outside when it was 50 below, we'd be dead right now. So it's hard to
say. But, that's why, you  see, the Wind Chill tells us, that is, well--
  And Grog clubs you over the head.
  Personally, I would like to see weatherpeople broadcast live from
outdoors. Then all they'd have to do is look  around and say "It's
s-s-s-snowing. Back to you, Chuck.'
  This would save 3 minutes, 55 seconds, which we could use toward the most
important part of the nightly news.
  Sports bloopers.
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