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<UID>
9201280133
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<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
920726
</DATE>
<TDATE>
Sunday, July 26, 1992
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
COM
</SECTION>
<PAGE>
1H
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<CAPTION>

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<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

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<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1992, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
WINNING BRINGS OUT LOSERS AT THE GAMES
</HEADLINE>
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</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
BARCELONA, Spain -- Hours before the Opening Ceremonies, a warm breeze
blew across the beach, and a group of Malaysian athletes gazed at a German
track star in a bikini. She smiled. They blushed.

  On the promenade, a Korean folk group was singing, and the Chinese
gymnastics team stopped to listen. One of them began to dance. "AHOOO!" he
yelled, his arms waving.

  This was the Olympic athletes'  village, the last and best reason I can
think of to hold onto these Games. In the noisy cafeteria, a Nigerian distance
runner ran into an old competitor from Oman.
  "Hey, mon, look at you!" he yelled.
  The athlete from Oman, his English weak, smiled with gapped-teeth and gave
the Nigerian a silent hug.
  Like most kids, when I dreamt of the Olympics, I dreamt of winning. Now,
in some ways, I  think losing might be better. Not that you shouldn't try your
best. But what about fun and camaraderie? Success in sports today comes with a
heavy price -- and it can definitely ruin the Olympic experience.
  Take a look at some "winners." How about Carl Lewis? The man with a bag
of gold medals already is disliked for his arrogance. So what does he do? He
again refuses to stay in the athletes' village.  Then he calls a press
conference -- not in an Olympic site, but a place where the shoe company that
pays him millions, Mizuno, can hang a banner behind him, to be seen in every
photo and TV clip.
  It begins with a Mizuno guy boasting about the shoes Lewis will wear.
  "SHUT UP!" reporters yell.
  Lewis is off to another swell start.
Team's spirit isn't a dream
  How about the surest  "winners" of these Games, the Dream Team, aka the
NBA's International Marketing Department? A lock to win the gold, these guys
-- Magic, Michael, Charles, et al -- marched in the ceremonies, but that's
about it. They, too, will pass on the Olympic village, where the warm breeze
blows and athletes play pinball together.
  Instead, these millionaires will hole up in their $900-per- night hotel,
with  their TV sets tuned to CNN Sports, and rarely go out. Wait. Check that.
Michael Jordan did go somewhere. He went to a special Nike press conference --
if you can call it that  -- in which the shoe company  that pays him millions
of dollars trotted him out in a darkened auditorium with Nike music blasting,
Nike videos playing and that deep- digging journalist, Ahmad "Nike" Rashad,
being paid to serve as  moderator.
  Lots of Olympic spirit there, huh?
  The Opening Ceremonies were beautiful, but swimmer Janet Evans, a medal
favorite, said she had "no desire to march in them," and chose to rest  for
her race on Tuesday.  German tennis stars Steffi Graf and Boris Becker, also
medal favorites, skipped the ceremonies and  the village; to them, the
Olympics are just another stop on the tour. Martin  Zubero, a medal favorite
who will swim for Spain, is surrounded by bodyguards wherever he goes, partly
because the king of Spain wants a medal very badly. What a fun way to spend a
week.
  Remember  Canada's Ben Johnson, who won the 100 meter gold before failing
his steroid test? He is hiding in Barcelona until his race. No one knows
where. Even swimmer Anthony Nesty from Suriname, who won his country's  first
Olympic medal in 1988, says the pressure to repeat has made going home almost
impossible.
  The "winners."
Things more valuable than gold
  Now store those images, and walk through the  athletes' village with all
its also-rans, the yachtsmen, the archers, the wrestlers, the gymnasts that
don't stand a chance, the marathon runners who will barely break three hours.
You read their uniforms,  Egypt, Nepal, New Zealand, the Cook Islands, you see
them wide-eyed, checking out the flags, shaking hands with everyone. You watch
them loading their plates in the cafeteria, some of them amazed so  much food
can be so  . . . free.
  They will take home no medals. But they will leave with something just as
valuable. 
  When the Olympic forefathers limited the Games to amateurs, they were
blatantly  trying to keep them in the hands of the rich. But they were also
trying to follow a principle: that athletics be gentlemanly, that sports and
training never reach out-of-proportion levels. That money  not cost athletes
their sense of Olympic brotherhood by turning them into billboards. That, too,
was amateurism.
  Those ideas are gone now. Instead, we have NBA star John Stockton, who
answered the  question of why the Dream Team wasn't staying in the Olympic
village:
  "To me the Olympic spirit is to go out and beat the other teams, not to
live with them. . . . the Indians didn't dine with Custer."
  That's our "winner" talking.
  Really chokes you up, huh?
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