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<BODY.CONTENT>
<UID>
9401290000
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
940807
</DATE>
<TDATE>
Sunday, August 07, 1994
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
COM
</SECTION>
<PAGE>
1F
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<ILLUSTRATION>

</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1994, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
OTHER CITIES PROVE ONLY CASINOS WIN
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
It was an ocean town, where people strolled barefoot on the boardwalk, ate
saltwater taffy, and rode the Ferris wheel on a grimy promenade called the
Steel Pier. Those who lived there worked in  food joints, small hotels, or as
jitney drivers. They made seaside wages, which were low, and many older
residents did not work at all. It was hardly a boomtown, but it had its charm.
Poor charm, perhaps.  It became a poor place. A poor place that wanted to be
rich.

  It turned to casino gambling.

  The town was Atlantic City.
  We used to go there on hot August days, every summer, until it changed.  I
still remember the promises that opened the casino doors. Jobs. Money. Better
schools. Public parks. By the time they got done, you were convinced that
Atlantic City, with casinos, would be this sparkling  metropolis by the sea,
where retirees walked with gamblers down newly refurbished streets, full of
sidewalk cafes and affordable housing.
  This never happened, of course. Rich businesses --  especially  those that
sell fantasies --  often forget their promises once they get what they want.
Atlantic City, the new version, became the same old dirty town stuffed between
garish, opulent casinos. Things  actually got worse. Crime increased. Taxes
increased. Businesses shut down. Visitors who were supposed to boost the local
economy came by bus, got dropped at the casino door, ate with casino coupons,
attended casino shows, blew their money, got back on the bus and left.
  The casinos made a fortune.
  The town went to hell.
False hopes 
  Because of this, I have always had a knee-jerk reaction  to casino gambling
as a savior of cities. It doesn't work. I have been to more casino towns than
I can count, from Las Vegas and Reno to Indian reservations in Minneapolis to
small towns on the Utah-Nevada  border, dusty places where pickup trucks sit
outside, and cheap signs flash "OUR SLOTS PAY MORE!"
  And I have formed this observation: The only thing casinos preserve is the
casino business.
  Which  is why I was distressed when Detroit voters last week approved
casino gambling for our city, a major league city, not some some desert hole
looking to get on the map. This is a place that defined the  American dream.
Detroit made cars. Detroit sold cars. Now what? We're in the false hope
business?
  And that is what this is all about. False hope. Take a look at any casino,
anywhere, including across  the river in Windsor, this place that makes us so
jealous all of a sudden. Take away the occasional high-class visitor, and here
is what you'll see: desperate people, with coins in their cups, looking to
make a quick score. People who stand for hours pulling slot machines, chain
smoking, staring joylessly at the spinning rollers.
  At the risk of stereotyping, it is easy to assemble a typical casino  cast.
Slick guys with bad haircuts, smelling money.  Gum-chewing women in halter
tops, waiting for something exciting to happen. Rubes from rural towns,
dazzled by the neon as their money disappears.  Unemployed men. Disinterested
housewives.  You know,  the usual characters. They share two things: fantasy
and boredom.
  They have not come to rebuild your city, I promise you that.
The money stays  put 
  And isn't that what we're interested in? Improving downtown Detroit? How?
Casino gamblers come to gamble. There's a reason more restaurants went out of
business in Atlantic City  after gambling  arrived. People ate in Caesars, or
Bally's. Rule No. 1: Casinos want to keep their customers  inside.
  So they won't boost local shops. And they won't solve crime (if anything,
Atlantic City suggests  the opposite). Yes, they will provide some jobs, but
how many will go to Detroiters and how many to Indian workers, or skilled
outsiders who move here from other casino towns? Besides, what kind of career-
futures  are we offering our citizens: dealing cards, waiting tables, and
walking around in tight skirts serving drinks?
  Indian-owned casinos -- which don't pay taxes -- have been great for
Indians, but as  urban renewal? Most of the money goes  to the Indians.
Developers have promised millions for the city and state treasuries  and for
community projects; developers promised the moon in  Atlantic City,  too.
  Come on. All we've done here is look across the river at Windsor and
say "Gimme some."
  Spoken like a true gambler.
  We are not Windsor, under Canadian rule. We are Detroit, under  American
rule, and the money and the tax thing work differently here. Besides, this is
a major U.S. city, and to turn to gambling seems such a desperate move, an
admission that we can't  fix things  ourselves, that we'll take the low-life
culture that follows casinos and  put it smack downtown, in exchange for a
few quick dollars. 
  Sorry. But I think more of us than that. And if that's foolish  optimism,
well, so is the idea that casinos are here to help.
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