<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
9002050898
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
900923
</DATE>
<TDATE>
Sunday, September 23, 1990
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
COM
</SECTION>
<PAGE>
1F
</PAGE>
<ILLUSTRATION>

</ILLUSTRATION>
<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1990, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
IF YOU'RE TALKING TV, YOU'RE TALKING DIRTY
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
I don't know about you -- and why should I? -- but I expect great things
from the new television season, now that the networks are in ratings hell. In
the past, such trouble has led high-priced,  creative TV execs to make shrewd
programming moves, such as MORE CLEAVAGE.

  In fact, whenever ratings dipped, network presidents simply issued a memo
saying "MORE CLEAVAGE!" Ratings went back up, and everyone went to the Emmy
Awards.

  But now, according to TV Guide, "Prime time television will see a lot more
daring, adult and innovative fare this fall." This must be inspired, no doubt,
by daring,  adult and innovative fare such as "Jake and the Fat Man," a
true-to-life show if I ever saw one.
  Of course, you can't blame TV Guide. If it came out and said the truth,
namely, "This fall you can  expect the same dumb shows as last fall, plus Burt
Reynolds," nobody would buy it, except maybe Burt Reynolds. 
  Which is why I am here: to preview the new season for real, dude.
  First, let us  review the most important Rules of Television.
  1) There are three networks, ABC, NBC, CBS, which are exactly the same, and
then there is FOX, which is also the same, but gets to talk dirty.
  2)  MORE CLEAVAGE.
  Now, what can we expect this fall?
* "Twin Peaks" (ABC) -- A collection of misfits wandering around the mountains
of the Pacific Northwest bleeding and staring at each other while  the critics
call it "smashing! . . . real art!"  and the director locks himself in the
bathroom and laughs his head off. 
* "Double Peaks" (CBS) -- A new and original show about some misfits wandering
 around the mountains bleeding and staring at each other. "Completely
different," says CBS' programming chief. "Our mountains are in the Pacific
Southwest."
* "Twin Poops" (FOX) -- A new and original  show about mountain people talking
dirty.
* "thirtysomething" (ABC) -- A group of yuppies who worry themselves sick
about ovaries, baldness, and why the Cuisinart won't work.
* "THIRTYSOMETHING" (NBC)  -- A new and original show about yuppies who worry
themselves sick about ovaries, baldness, and why the Cuisinart won't work, but
IN CAPITAL LETTERS.
* "thirtybleep" (FOX) -- A group of yuppies talking  dirty.
* "Doogie Howser, M.D." (ABC) -- An extremely true-to-life show about a
teenage doctor. Happens all the time.
* "Doggie Howser, M.D." (CBS)  -- A new and original show about a teenage
poodle.
* "Dougie  Howser, L.W." (FOX) -- A show about a Canadian hockey player. Who
likes to talk dirty.
* "The Simpsons" (FOX) -- A cartoon show about an obnoxious, bug-eyed kid who
fooled the world into thinking he  invented the word "dude" and now owns half
of Los Angeles.
* "The Sampsons" (NBC) -- A cartoon show about an obnoxious big-eyed
basketball player named Ralph who fooled the world into thinking he could
play in the NBA and now sits on the bench and files his nails.
* "The O.J. Simpsons" (CBS) --  A cartoon show about a family that can't act
and likes to run through airports.
* "The Fresh Prince Of  Bel-Air" (NBC) -- A new show about a rapper who
discovers Eddie Murphy's old room key.
* "The Fresh Prince of Minneapolis" (CBS) -- A new show about a singer who
likes to wear purple underwear.
* "The  Fresh Prince of Buckingham Palace" (FOX) -- A new show about the son
of Charles and Diana who says a dirty word and has his mouth washed out with
soap.
* "Who's The Boss?" (ABC) -- An annoying show  about a male housekeeper,
starring Tony Danza, who, let's face it, we should have gotten rid of a long
time ago.
* "Who's Da Boss?" (NBC) -- An annoying show about the New York Yankees and
George Steinbrenner  who, let's face it, we should have gotten rid of a long
time ago.
* "Cop Rock" ABC --  The latest offering by the clearly brilliant Steven
Bochco, a show about police officers who arrest people and  shoot people and
then, for no apparent reason, break into song. And I am not making this up.
* "Fraggle Cop Rock" (FOX) -- Same as above, but the cops are puppets. And
they like to talk dirty.
* "The  Wonder Years" (ABC) -- A sensitive show about a child who grows up in
the '60s.
* "The Wonder Bread" (NBC) -- A sensitive show about a child who grows up to
be Dom DeLuise.
* "The Wonder CLEAVAGE!"  (FOX)  -- A sensitive show about a child who grows
up to be . . . a network TV executive!
</BODY>
<DISCLAIMER>

</DISCLAIMER>
<KEYWORDS>
COLUMN; TELEVISION
</KEYWORDS>
</BODY.CONTENT>
