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<UID>
9002150914
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<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
901205
</DATE>
<TDATE>
Wednesday, December 05, 1990
</TDATE>
<EDITION>
METRO FINAL CHASER
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1E
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<ILLUSTRATION>

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<CAPTION>

</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

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<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1990, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
WILL THE REAL FONTES PLEASE STAND UP?
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<BODY>
Jimmy Williams lost his temper in a bad place Sunday, the football field,
during the game. He didn't like what was going on. He didn't like being taken
out. So he yelled at a coach. Some nasty words.  By Monday, Williams was out
of a job. He had been here eight years, a first-round draft pick, and he could
still play football. Some thought he could play pretty well.

  Didn't matter. Take a hike,  Jimmy. He was cut from the roster for
questioning authority. Sometimes, when this happens, it means the head coach
has total control of the ship.

  And sometimes it means just the opposite.
  Now  everyone is asking: Which one is Wayne Fontes? Because Williams, who
likes to quote Jesus Christ, decided not to turn the other cheek. Instead he
lashed out. He said Fontes had lost control of the team  "the minute he put
that cigar in his mouth." He accused Fontes of being caught up in his own
personal glory, of handing the reigns of the defense to his brother, Len
Fontes -- undermining defensive coordinator  Woody Widenhofer. Williams also
accused Fontes of drinking on the team plane and flirting with the
stewardesses.
  These last charges were downright mean and, true or false, didn't deserve
to be uttered  in public. You wonder how thick the newspapers would be if
every time a player was cut, the coach announced how many bars he'd been in
and how many groupies he'd befriended. Still this is life in the  spotlight.
Once the mud is thrown, it sticks to the wall.
  "I stand behind what I said," Williams told me, when I spoke to him
Tuesday morning. "Wayne has changed. He's lost touch with his players.  He's
lost touch with reality. His ego is so big, he's become an ineffective coach.
It's pretty well known amongst the team. All you have to do is be around."
It's not a wonderful life  Now let me  say right here that I tried to reach
Fontes for this column and he did not return my call. Let me also say that --
phone calls aside -- I think Fontes is a friendly guy and a good football man.
I do  think, however, that he's having problems with this head coaching gig.
This is his biggest problem: He wants to be the Chief and one of the Indians
-- at the same time.  
  He wants the media to like  him. He wants the owner to like him. He wants
the players to think of him as one of the guys. He also wants to win. That's
like throwing fish, sugar, liver and cheese into the blender and expecting it
to taste good.
  So we get these press conferences after defeats and they like something
out of  "It's A Wonderful Life." We're getting better, Fontes says. I'm proud
of the effort, he says. And the fans at home say, "What game was he watching?"
  We get Fontes beaming about his quarterbacks, Rodney Peete, Bob Gagliano,
Andre Ware, scooping out praise to one, then the other, then the other. And
meanwhile each of them is saying, "If he likes me so much, why doesn't he let
me play more?" 
  We get Fontes talking about "his guys" on defense, where he once was the
assistant coach and as popular  as Kennedy. But now the defense is shoddy, and
some of his old guys are quietly resenting how "big" their one-time
coach/buddy has become. They see him light cigars. They see him ride in a golf
cart  during practices (ostensibly because he has a bad back). "He's changed,"
Williams says. What do players expect? They want him to be the old Wayne, and
this is impossible. Fontes  should explain this.
  Instead, he tries to talk around it.
 You can't please everybody  As a result, you get all these little fires in
the Lions locker room. Already this season we have Eric Williams, who played
defensive  end -- the Lions thinnest position -- shipped off for running back
James Wilder, who gets in about two plays a game. When Williams leaves, he
claims Fontes deceived him. "Wayne didn't keep his promise," he says.
  Then we have Peete, Gagliano and Ware playing musical quarterbacks. You
talk to them in private, they all feel like they've been misled by the head
coach. Once they used to enjoy when Fontes  threw his arm over their
shoulders. Now they wonder what's in the other hand.
  We have Jerry Ball complaining that he is being misused on defense. We
have quiet Barry Sanders -- who was once hailed  as the future of this team by
Fontes -- suggesting he needs to "talk to the coaches" about the way he is
being used.
  Little fires. And now we have Jimmy Williams kicking up all this dirt and
being  punished by losing his job. Only within 24 hours he is picked up by the
Minnesota Vikings and now he could wind up in the playoffs. Some punishment.
  What all this does, after a while, is confuse  people: They don't know
what to make of Fontes, is he the solution or part of the problem? Yes, a lot
of this comes from losing. You don't hear the 49ers moaning, no matter who
plays and who doesn't. And if the Lions were winning, week after week, Fontes
would be hailed as a genius.
  But they aren't winning. And the fact is, if Fontes wants to stay here
through his suggested rebuilding process,  he'll have to decide who he is:
chief or indian. You can't talk out of all sides of your mouth. You can't have
players mumbling how you don't keep your word. Losing games is obviously
Fontes' big concern  right now, but he's got another one. With each little
fire, he is losing his believability. In the end, that may cost him a lot more
than Jimmy Williams.
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