<?xml version="1.0" encoding="ISO-8859-1"?>
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<UID>
9601010077
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
960102
</DATE>
<TDATE>
Tuesday, January 02, 1996
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1C
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<ILLUSTRATION>
Photo JULIAN H. GONZALEZ/Detroit Free Press
</ILLUSTRATION>
<CAPTION>


:
Lions coach Wayne Fontes meets the press after Saturday's
embarrassing playoff loss  at Philadelphia.
</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1996, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
IT'S NO JOKE ANYMORE: LIONS
CAN'T WIN WITH FONTES AS COACH
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
William Clay Ford, the man who owns the Lions, doesn't have a coaching
problem, he has a credibility problem.

  It's just hard to tell the difference.

  If Wayne Fontes remains his coach,  who will take his team seriously
anymore? Not Detroit fans. The Lions can go 16-0 next season and fans will
still expect them to lose in the  first round of the playoffs. That's what
happens after three  early exits in a row. The playoffs are poison to this
team. It is a pattern now.
  And it is the pattern that suggests Wayne Fontes should no longer be the
coach -- not the lopsided 58-37 defeat on Saturday.
  Although that was pretty embarrassing.
  Now. Let me say a few things here. No. 1, I don't like using this space to
hire and fire people. You wouldn't want it done to you. I wouldn't  want it
done to me. It's too easy -- especially in this age of "It's not my fault,
it's somebody else's" -- to point a finger at an easy target and say "Kill!"
And who's easier than the coach? We did  it once with Monte Clark, and then
Darryl Rogers. Obviously, it is not always the answer.
  No. 2, an awful lot of us media types have played pogo stick with this
team this season, jumping off during  the first three losses, jumping back
after the seven wins, now jumping off again after the ram job by the Eagles.
  No one likes to be a hypocrite. But the truth is, it's almost impossible
not to  be with this team. Here are your options: 
  1) Always believe the Lions are  going to lose, in which case you get
branded a cynic, a bad news junkie, Mr. Negative.
  2) Always believe they are  Super Bowl-bound. In which case, after
Saturday, you look like a fool.
  See the problem? This team drives you crazy.
  And the owner must do something.
 
The coach set the tone 
  When  the Eagles came out Saturday, they had a very specific plan. They
knew the Lions' favorite pass patterns, and had someone underneath Herman
Moore all day, effectively shutting down his trademark curl  over the middle.
They also pressured Scott Mitchell, then backed off, shifting the defense
constantly. Clearly they studied films that showed when Mitchell is even
thinking about pressure, he is not  as effective a quarterback.
  That is good coaching. Afterward, the Eagles players all said, "We had a
great game plan."
  I'm not suggesting Fontes had no plan -- nor am I suggesting his plan
called for Mitchell to throw four interceptions. But when I spoke with Moore
on Sunday, as the Lions cleaned out their lockers, I asked him if they'd
prepared anything different for the Eagles' highly  aggressive defense.
  "No," he said. "We did what we always do."
  And the attitude when they fell behind?
  "I don't understand it. Even when it was only 10-7, we were walking around
in shock.  Everyone's eyes were this big."
  That's disturbing. So is the idea that winning seven in a row somehow made
them cocky.
  Cocky? The Lions? Their seven wins came over teams that failed to make
the playoffs! We all knew this. Wayne Fontes should have been pointing that
out, every day. He should have been saying, "We haven't done anything. If we
hadn't lost to weak teams at the start of the  season, we'd be hosting the
Eagles, instead of going to them!"
  You know what impressed me the most about Ray Rhodes, the Philadelphia
coach? When Saturday's game was winding down, and his team had  scored more
points than the Harlem Globetrotters, he still didn't smile. He set a tone.
"We're not done yet. We have more games to win."
  That's called attitude. And experience.
No track record
  The thing about Rhodes, and Mike Holmgren in Green Bay, is that they have
been to the mountaintop. They have gone with teams to the Super Bowl, they
know what's involved. One problem with Fontes --  although it is not his fault
-- is that he came out of losing programs. Tampa Bay is not much of a training
ground for winners. And being an assistant to Darryl Rogers is kind of like
being an assistant  to Captain Kangaroo.
  Fontes has done a lot in his years here. He took this team from terrible
to good. But that seems to be his limit. Perhaps, having never been with a
championship team, he is  feeling his way in the dark every postseason. It
certainly looks that way.
  Unfortunately, time is up. This is as good an assembly of offensive talent
as the Lions have ever had. And there are a few stellar players on defense --
Henry Thomas, Mike Johnson. The time is ripe to get this team to the big dance
before age and free agency tear it apart. The window is maybe two years. (And
please,  don't talk about keeping Fontes but firing a few assistants; how many
times does he get to do that?)
  Taking over the Lions would be a plum job for any coach with a
championship experience, because  the players are ready to win, and they don't
need an overhaul, just a tweak. If Rhodes could do what he's done with Philly
in one year -- and that team doesn't have half the talent Detroit does -- then
imagine what could be done here.
  In the end, as always, it's up to Ford. He'll have to spend big dollars to
lure a winner, and I don't know if he'll ever do that. He has picked some
terrible candidates  in the past.
  But his alternative is obvious. If he comes back next year with the Big
Buck as coach, he can count on one sound, whether the Lions win or lose:
  Laughter.
  Hear Mitch Albom's  new radio show, "Albom in the Afternoon," 4-6 p.m.
today on WJR-AM (760). Guest: author Stephen King.
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<DISCLAIMER>
THIS ELECTRONIC VERSION MAY DIFFER SLIGHTLY FROM THE PRINTED ARTICLE.
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<KEYWORDS>
DLIONS; WAYNE FONTES; PLAYOFF; LOSE; WILLIAM CLAY FORD;Lions
</KEYWORDS>
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