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<UID>
9601150626
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
960510
</DATE>
<TDATE>
Friday, May 10, 1996
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
SPT
</SECTION>
<PAGE>
1C
</PAGE>
<ILLUSTRATION>
Photo Color
</ILLUSTRATION>
<CAPTION>


:
Marge Schott
</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1996, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
SCHOTT, IRVIN CASES SHOW THE SEEDY SIDE
OF PRESS, SPORTS FANS
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
Sometimes, this is the only thing more baffling than the people in sports:
the people who try to get close to them.

  Take the cases of Marge Schott and Michael Irvin.

  Schott, 67, owns the  Cincinnati Reds. She treats her dogs better than her
players, and lets them run around the bases and leave their droppings wherever
they feel like it -- I'm talking about the dogs, not the players. She  once
forbade her team to wear earrings because, as she put it, "only fruits wear
earrings." She also once suggested that all the scouts be fired, "because all
they do is sit around and watch baseball games."
  Schott, a rich woman, is so cheap she canceled out-of-town scores for
Riverfront Stadium to save a few hundred bucks. She is so insensitive that
this year, on Opening Day, when an umpire  dropped dead in the first inning,
she couldn't understand why they canceled the game.
  On the road of life, Marge Schott is a big muddy pothole, something that
bumps your ride and makes you say, "Where  the heck did that come from?" At
times, she shows ignorance, and, at times, she shows terrible prejudice,
sprinkling her vocabulary with such phrases as "dumb, lazy niggers" and
"Jewish bastards."
  Last week, Schott told an interviewer from ESPN that Adolph Hitler was
"good at the beginning, but he just went too far."
  You get the picture?
  If not, let us not mince words, because Lord knows,  Marge doesn't: The
lady is a cheap, racist kook. She's gone. Out of it. The only difference
between her and some babbling ninny on the street is the size of her bank
account.
  My question is this:  Why is anyone interviewing her?
 
Ignore the owners
  Why are ESPN reporters -- or any reporters -- seeking a sit- down,
face-to-face with a dolt? Is it to probe the inner psyche of a raving
madwoman?  Or is it simply to get a controversial interview that might help
ratings?
  If it's the latter, then such action, in a way, is even worse than Schott's
-- because we should know better. You ask a fool, you get foolish answers.
It's not as if Schott is begging to be interviewed. She generally avoids the
press. But being as scatterbrained as she appears to be, now and then,
reporters get inside her cage,  they follow her around, they write things
down, such as her comments on John McSherry's death on Opening Day. Obviously,
she shouldn't have said those things. But she didn't grab a reporter and say,
"Write this now!" Her comments were overheard by the reporter who happened to
be alongside for a day-in-the-life story.
  I imagine if we all had eavesdropping access to owners, we could report a
dumb  remark every couple of hours.
  Here's a better idea: Why not walk away?
  Schott is a lost cause, not worth our time. She already has been
sanctioned, has had control of her team temporarily taken away, was sent to
sensitivity training -- must be the same folks who trained Pat Buchanan -- and
this is the result. Adolph Hitler was good at the beginning.
  Enough. Let baseball decide whether it  wants to seize her team; meanwhile,
let's stop quoting her. It's embarrassing to our profession.
  Stupidity is an obvious animal. Milking it makes no sense.
 
Avoid the groupies
  Ah, but reporters  are only one type of creature that surrounds sports
today -- and, believe it or not, we may be the least harmful. Consider the
case of Irvin, the Dallas Cowboys' star receiver, now in the middle of a  drug
probe, after being busted in a motel room with two suspected prostitutes and a
table full of cocaine.
  Things already were looking pretty grim for Irvin -- although you wouldn't
know it by his  cocky demeanor -- then along came a fellow named Dennis Pedini
to make things worse.
  Pedini is a former "confidant" of Irvin's, what we in the business call a
"jock sniff," a sycophant, a hanger-on.  These are the people who swarm to
athletes like bees to a flower, they laugh at everything the athlete says,
they run errands, serve as gofers, hang around trying to bask in the glow of
fame, then race  home and tell their friends how tight they are with Mr. Big
Shot. It is a pathetic kind of behavior, exhibited by people who generally
have no identity of their own. Most athletes hate these folks, but  instead of
ignoring them, they often use them.
  Irvin allegedly used Pedini enough to trust him with talk about drug deals.
What he didn't know was that Pedini -- who says he felt burned by players  who
did not "appreciate" him -- was taping these conversations. He now has sold
those tapes to a TV station in Ft. Worth.
  It's ironic, in a way. Irvin, who thinks you can do anything if you're
famous,  may now be done in by . . . a groupie.
  Ah, well. The lesson of both Schott and Irvin is clear: We make too much of
sports people. We revere them as if they really contributed something to
society,  and we hang on their often stupid words and equally stupid actions,
as if Moses himself had come down from the mountain.
  If people didn't suck up to Irvin as if he were catnip, maybe he wouldn't
believe that female dancers and trays of cocaine don't get you in trouble. And
if reporters didn't always feel that a quote from an idiot is better than no
quote at all, perhaps we wouldn't be polluted  with Marge Schott.
  What a wonderful world it would be.
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THIS ELECTRONIC VERSION MAY DIFFER SLIGHTLY FROM THE PRINTED ARTICLE.
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