<?xml version="1.0" encoding="ISO-8859-1"?>
<BODY.CONTENT>
<UID>
9602090781
</UID>
<PUBLICATION>
DETROIT FREE PRESS
</PUBLICATION>
<DATE>
961227
</DATE>
<TDATE>
Friday, December 27, 1996
</TDATE>
<EDITION>
METRO FINAL
</EDITION>
<SECTION>
NWS
</SECTION>
<PAGE>
1A
</PAGE>
<ILLUSTRATION>
Photo GABRIEL B. TAIT/Detroit Free Press
</ILLUSTRATION>
<CAPTION>



Wayne  Fontes, fired Thursday after the Lions finished last,
said, "It's been a great eight years."
Fontes hugs Detroit Lions owner William Clay Ford Sr. Thursday
after the announcement.  Ford said, "He took  it very well."
Fontes' record with the Lions was 67 wins, 71 losses.
William Clay Ford Jr., Lions vice chairman and son of the
owner, ponders the situation as his father announces the coach
has been  fired.  The news conference was at the Silverdome in
Pontiac.
</CAPTION>
<BYLINE>
MITCH ALBOM
</BYLINE>
<AFFILIATION>

</AFFILIATION>
<MEMO>

</MEMO>
<COPYRIGHT>
Copyright (c) 1996, Detroit Free Press
</COPYRIGHT>
<HEADLINE>
FONTES OUT LIKE A LAMB
LIONS COACH HAD EVERY CHANCE;
THE TEAM GOT . . . ONE PLAYOFF WIN
</HEADLINE>
<SUBHEAD>

</SUBHEAD>
<CORRECTION>

</CORRECTION>
<BODY>
On the day after Christmas, when many Americans trade in their unwanted
merchandise, the Lions traded in their coach, Wayne Fontes.

  There will be no refund.

  The Lions get nothing back for  this wasted year, a year in which a truly
talented team finished dead last in its division. They get nothing back for
any of the eight seasons in which they may have been good enough to contend
for a  title, but were outsmarted, out-prepared or simply too confused by the
Fontes regime to win.
  They get no refunds, but apparently they have no regrets, either -- at
least not the Ford family, who,  if nothing else, injects etiquette into a
business that sorely lacks it. Most coaches are shown the door after one or
two less-than-perfect seasons. Not so with this team.
  In fact, only two current  coaches  in all of major league sports had
longer tenures than Fontes -- Tom Kelly, who  has won two World Series with
the Minnesota Twins, and Marv Levy, who has taken  the Buffalo Bills to four
Super  Bowls.
  And then there's Fontes, who won one playoff game.
  Nice guy, finished.
  "He took it very well," said William Clay Ford, who hired and ultimately
fired Fontes with one year left on his contract. "I don't think it was totally
unexpected."
  Unexpected? There are monks in Tibet who knew Fontes would get axed. After
this season's collapse, firing him was the only move the Lions could  make.
Had they announced Fontes was returning, they would have been giving away
tickets at church raffles.
  Which is not to say the farewell Thursday was what you would call, uh,
routine. No sir.  Fontes left the game the way he coached it, zigging and
zagging. 
  At first, we were told he would not attend the news conference at the
Silverdome. 
  Then, 20 minutes into it, Fontes burst through  the door, wearing his Lions
jacket, smiling broadly, bear-hugging the owner.
  It was like watching Rodney Dangerfield interrupt a science lecture; you're
glad for the entertainment, but you're not sure what he's doing there.
  "It's been a great eight years for Wayne Fontes and my family," he
proclaimed, smiling all the way. "Don't feel sorry for me. . . . I'll always
bleed Honolulu blue. I'll  be in the community, pumping the Lions."
  He thanked the owners, he thanked the fans, he thanked the media for making
the Lions "the most talked-about team in football." I'm not sure what that
meant,  but as they say, when a guy's on a roll, you don't want to interrupt
him.
  "I'm not going to take any questions. I just want to say God bless you all,
go home and kiss your families, and . . . God bless you all."
  And off he went.
  Nice guy, finished.
All over the map
  Now, it's hard not to like Fontes. In fact, the problem never was liking
him. The problem was seeing through that affection.  Fontes' attitude was
upbeat, but his coaching was, in a word, substandard. He jerked this team in
countless directions. He hired and fired so many staff members there was never
a chance to keep a philosophy  intact.
  He oversaw some bad drafts -- Andre Ware alone cost this team invaluable
time and money -- and he committed countless boo-boos, from clock management
to jerking his quarterback in the middle  of a game.
  And while Fontes, with a 67-71 career record, often joked about being "the
Big Buck" that everyone was hunting, well, let's just say that when he finally
walked the gangplank, there was  no one left to throw overboard.
  He tossed out more offensive and defensive coordinators than you could
count. He changed the offense from run 'n' shoot to power run to Great Lakes,
whatever that  means. He changed the defensive scheme back and forth and forth
and back. He never learned how to use the greatest runner in football, Barry
Sanders.
  When he won, it never felt as good as it should  have, partially because of
the playoff collapses. And when he lost, he lost painfully. Sometimes he lost
the majority of a season; sometimes he lost the first half, then scrambled to
save the second.  Sometimes he lost playoff games. Eventually, he lost
control.
  In the end, Fontes became a sad clown, keeping a happy face on an otherwise
solemn situation. Fans may have been bloodthirsty in the  way they called for
his head, but fans are not blind. They look around the NFL and see Mike
Holmgren in Green Bay, hired after Fontes, building a winner, and Bill Cowher
in Pittsburgh, hired after Fontes,  building a winner, and Ray Rhodes in
Philly, hired after Fontes, building a winner, and Bill Parcells in New
England, hired after Fontes, building a winner, and Dom Capers in Carolina and
Tom Coughlin in Jacksonville -- expansion coaches, for goodness sakes! --
building winners.
  And they look at this Detroit roster -- with Sanders, Herman Moore, Scott
Mitchell, Brett Perriman, Kevin Glover, Henry Thomas -- and they say, "What's
the matter with us?"
  You know what?
  It's a fair question.
Ford too patient?
  Of course, firing Fontes, as hard as it was for Ford, is still the easy
part of this equation. The really hard part is whom to hire next. If Fontes
was a failure, then so, to a degree, was Ford. He chose the guy -- even though
Fontes had no head coaching experience and had never  worked for a real
winner. 
  "Do you feel you stuck with Wayne too long?" I asked the owner.
  "No, I don't," Ford said. "I certainly had to give him a chance to make it
a success. He did deliver.  He got us to the playoffs. He won a playoff game
for us."
  Maybe there's the problem right there. Many owners would use the sentence
"He won a playoff game for us" as reason to fire him.
  Ford  says it as if he owes the guy something.
  The Lions need to stop thinking like a weak sister. This is a plum job, a
great football city with a new stadium coming. A coach who comes here and wins
could  have more job security than anywhere else in football. All the Fords
need to do is make the salary competitive with other big-time jobs to lure a
prime candidate.
  That is easier said than done. I  have great respect for Bill Ford Jr.,
whose involvement with this process may be the fans' best hope for a proper
coach. But Thursday,  Bill Sr. said the final decision would still rest with
him, and  that draws a shiver. Not a single coach William Clay Ford has hired
has been an NFL head coach again.
  And, unless I'm way off here, Fontes will not be an exception.
  Nice guy, finished. I'm not  sure what we will remember most about Fontes.
He deserves credit for making us expect a winner, just as he deserves blame
for not delivering one.
  I happened to open a side door just as he was exiting  the Silverdome. He
looked over, smiled and waved, as if leaving a party. I found myself waving
back, and couldn't shake the feeling that he had just pulled something over on
all of us.
</BODY>
<DISCLAIMER>
THIS ELECTRONIC VERSION MAY DIFFER SLIGHTLY FROM THE PRINTED ARTICLE.
</DISCLAIMER>
<KEYWORDS>
WAYNE FONTES; LIONS; END; MAJOR STORY; COLUMN
</KEYWORDS>
</BODY.CONTENT>
